Book Promotion & Marketing Advice

Self-publishing Author Advice about reaching readers, author platform, discoverability, book marketing and book promotion

NFTs for Indie Authors

NFT is a word flying around the indie author community right now. But what does it mean, why should we care and what's happening right now with them? In today's post, the AskALLi team welcomes and thanks Laurence O'Bryan from BooksGoSocial along with Creatokia to discuss breaking news on the NFT front as well as everything you need to know as indie authors.
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The Ultimate Guide to Pitching for Independent Authors

Whether we like it or not, when we have something to sell, be it books, services or something else, then we are going to have to get our hands dirty and sell ourselves or our products. Pitching is something we can all be better at. Which is why today, the Alliance of Independent Authors AskALLi team is talking all about how to pitch blogs, podcasts and traditional media.
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The Ultimate Guide to Understanding Your Book Genre for Indie Authors

Understanding the genre you want to write in is one of the most important elements of being an author. It helps you craft books closer to what your readers want, it helps you be more marketable and hopefully sell more books. But what do you need to know and where do you go looking for that market information? Today, the Alliance of Independent Authors AskALLi team welcomes partner member Nat Connors from Kindletrends to explain how to understand your book genre. 
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The Ultimate Guide to Winning Book Awards: Tips and Tools

For a long time, book awards were only open to traditionally published authors. But that's just not the case any more. With an enormous swathe of awards open to indies, the Alliance of Independent Authors thought it was time we created an ultimate guide to all things book awards. With thanks to Annie Mydla from the North Street Book Prize and Hannah Jacobson from Book Award Pro for their contributions to this post.
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The Ultimate Guide to SEO and Findability for Indie Authors

SEO is one of those acronyms that strikes fear into the heart of non-techy authors. We may know it stands for Search Engine Optimization and that it's key to our websites and books being found by readers but we may not have the first clue how to go about it, or even why it's important. And while there is a lot of advice for making straight how-to, non-fiction findable, literary writing poses particular challenges. This is the Alliance of Independent Authors no-coding required, Ultimate Guide to SEO and Findability for Indie Authors. Our thanks to Penny Sansevieri of Author Marketing Experts, Michele DeFilippo for contributions to this post.
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The Ultimate Guide to Launching a Book for Indie Authors

Launching a book is an extraordinarily exciting moment in an indie authors life, especially when it's the first book. But there's so much to do. What order should you do it in and how much time do you need in advance of your launch to complete it? Today's post is the Alliance of Independent Authors' Ultimate Guide to Launching a Book (including timeline).
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Planning Ahead

Planning Ahead for a Creative and Productive Year in Your Author Business: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

Planning ahead is an important step for your author business, enabling you to make decisions about what you want to focus on as well as make time to achieve your writing and financial goals.
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