Why indie authors are better together – an eloquent tribute by fantasy writer McKenzie Austin to the generous spirit that makes us greater than the sum our our parts
Archive | Book Promotion & Marketing
Self-publishing Author Advice about reaching readers, author platform, discoverability, book marketing and book promotion
Book Marketing: Case Study of a Successful Bookbub Promotion for a Self-published Non-fiction Book
Non-fiction authors often scratch their heads wondering what fiction writers’ marketing devices will work for them – and in this Ann Richardson describes how a BookBub promotion made a huge difference to her non-fiction book about hospices.
Writing to Meet Genre Expectations #1 – Crime/Mystery/Thriller/Detective/Suspense
How do you decide what genre to put your books into? In this first in a series of discussions about genre definitions, we consider the many types of crime writing, to help you home in on the right labels for your books.
Opinion: Indie Authors – Why You Need to Experiment to Get Your Ebook Prices Right
Pick up great ideas and tips for experimenting with your ebook pricing strategy from ALLi Professional member Seeley James, who generously shares the conclusions from his price testing on the blog here
What are the Best Low-Cost Marketing Tactics for Authors? And Other Questions Answered at AskALLi Members’ Q&A
Catch this month’s AskALLi Q&A podcast, in which ALLi members find answers to their self-publishing questions, in a variety of formats, brought to you by hosts Michael La Ronn and Dan Blank.
Book Marketing: 7 Avoidable Rookie Errors for Indie Authors
No matter what stage you’re at in your indie author journey, it’s worth checking this list of 7 classic marketing errors made by self-publishing authors as they try to make their books discoverable in a crowded marketplace
ALLi Campaign: Self-Publishing 3.0: How and Why Indie Authors Should Sell Direct to Readers – and What ALLi is Doing to Help
In the final part of her series on how indie authors can gear up for Self-publishing 3.0, ALLi Director Orna Ross provides great advice on how and why to sell books direct from your website, as well as on other platforms, and ALLi provides free Self-publishing 3.0 badges for your website
Building Your Team of Professionals: June 2018 AskALLi Advanced Self-Publishing Salon
In this month’s Advanced Self-Publishing Salon from the Alliance of Independent Authors, Orna Ross and Joanna Penn discuss how to assemble a team of professionals. Topics discussed this week include News update from Orna Ross: Drowning in GDPR, but all ALLi sites are updated and there’s a downloadable guide for members. Orna is also setting […]
Why Writing Festivals are worthwhile
I will admit to being a bit of a writing festival tart. I love the atmosphere, the buzz, and the people. I still vividly recall my first in Harrogate. I came home wide-eyed and told my wife, “You know when we go out to dinner and people ask what I do, and when I say […]
Production: Bespoke Books as an Exciting New Business Model for Independent Publishers
Like to make more money from your books by creating custom editions? It’s especially relevant for non-fiction authors, but might also work for fiction. Read Sarah Rayner’s case study of how she repurposed a self-help book for markeing use by a top clinic.