How to make your book cover work harder for you by using elements from its design in your marketing materials
Archive | Book Promotion & Marketing
Self-publishing Author Advice about reaching readers, author platform, discoverability, book marketing and book promotion
Why Indie Authors’ Websites Need to Evolve Over Time
A gentle reminder to keep refreshing your author website, and some top tips on what to look out for, by ALLi blog editor Debbie Young.
How to Submit a Self-published Book for Review in Publishers’ Weekly – and Why
How to apply for a review of your self-published book in Publishers Weekly, and why you should – by US novelist Laura Morelli
Ask ALLi Member Q&A with Joseph Alexander and Orna Ross
This month’s Ask ALLi special guest is non-fiction indie authors Joseph Alexander who built his Fundamental Changes guitar series into a instantly recognizable author brand. Find out some of the secrets of his success, and listen in as he and Orna answer self-publishing questions posed by our ALLi Members.
What Smart Indie Authors Know About Local Networking
How networking offline can help indie authors raise awareness and build their fan base – and how to go about it.
Indie Author Fringe Inspiration & Giveaway Winners
Find out who won the speaker giveaways in this roundup post about Indie Author Fringe. Our online conference is free to attend, and as well the opportunity to receive free giveaways you can save money with our sponsor promotional deals.
Indie Author 101: Top Tips for Marketing your Book: Sandy Smith & Corinne Moulder
Smith Publicity’s Sandra Poirier Smith and Corinne Moulder share their expertise on designing and implementing book promotion launches for thousands of authors and publishers, from first time, self published projects to New York Times bestsellers.
Indie Author 101: Book Reviews: Best Practice: Adam Borretz
Adam Borretz will cover the different types of book reviews available to indie authors and offer strategies and best practices to help self-published authors garner review coverage.
Opening up to Indie Authors: Dan Holloway & Debbie Young
This audio reading by the authors of the 2017 edition of the Opening Up To Indie Authors guidebook at the heart of the Open Up campaign, focusses on getting self-published books on the program at literary festivals and events.
Beginners guide to Indie Author Jargon: Book Marketing Glossary Jay Artale
In this Book Marketing Glossary, Jay Artale collaborated with ALLi members to find out what book marketing and promotion jargon or acronyms they didn’t know when they started out, which would have helped them demystify their indie author journey.