Book Promotion & Marketing Advice

Self-publishing Author Advice about reaching readers, author platform, discoverability, book marketing and book promotion

Authenticity For Indie Authors

The Ultimate Guide to Authenticity for Indie Authors

The term “authenticity” is banded around a lot when it comes to marketing. But what does it mean and how do you “do it”? Well, that’s what the Alliance of Independent Authors AskALLi team aims to answer today. With deep thanks for the contributions from members and partners. In particular, Connor Whiteley, A.G. Billig and partner member Karen Ferreira.
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Time Management

Time Management Tips for Authors, Other Questions Answered by Orna Ross and Michael La Ronn; Plus, News with Dan Holloway: Member Q&A & Self-Publishing News Podcast

What are the best time management tips for authors? Our Member Q&A is hosted by Michael La Ronn and ALLi Director Orna Ross.
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The Ultimate Guide to Content Repurposing

Content repurposing is banded around a lot. But what does it mean and how do you "do it"? Well, that's what the Alliance of Independent Authors AskALLi team aims to answer today. With deep thanks for the contributions from members and partners. In particular, Nate Hoffelder, Debbie Young,  Alison Morton, Tom Fowler.
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Social Media For Authors

Advanced Use of Social Media for Authors With Orna Ross and Joanna Penn: Advanced Self-Publishing Podcast

Social media is one of the most effective ways for authors to reach readers and amplify their message at the same time. In this advanced salon, Orna and Joanna cover how to use social media creatively and mindfully, including broadcasting versus engagement, tools and tech, and how to measure success.
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Establishing Your Author Platform

Establishing Your Author Platform With Sacha Black and Orna Ross: Self-Publishing Fiction & Nonfiction Podcast

In this month’s Fiction & Nonfiction Self-Publishing Salon, Sacha Black and Orna Ross explore the importance of establishing your author platform. They explain how to establish an effective platform in today’s digital publishing environment. Topics covered include:   What is…

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Eric Twiggs

Interview with Eric Twiggs — Procrastination Expert Says There’s No Time to Lose: Inspirational Indie Authors Podcast

My guest this week is Eric Twiggs, an indie author and motivational speaker who is an expert in procrastination. In fact, it took him a little while to figure out that was his calling, and then he held off on writing a book about it. Now, though, the author of The Discipline of Now and One Moment in Time has some advice all authors can use on the value of getting things done today rather than tomorrow. So, without further delay, here's Eric Twiggs.
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Online Poetry

The Basics of Online Poetry Book Distribution and Sales, with Orna Ross and Dalma Szentpály: Self-Publishing Poetry Podcast

Orna Ross and Dalma Szentpály explore the basics of online poetry book distribution and sales trends over the past few months. As poetry slams and other events moved online, many poets are connecting for the first time with the power of digital distribution for their books.
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Reboot Your Author Brand

Reboot Your Author Brand With Orna Ross and Joanna Penn: Advanced Self-Publishing Podcast

Is it time to reboot your author brand and reassess your business? As the world begins to tentatively unlock from social cocooning and quarantine, indie authors and others are reassessing what’s most important to them as writers and publishers. Both Orna Ross and Joanna Penn have used this as a time for reflection and reassessment, and they share what they’ve been doing to reboot their author brands.
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Sell Books From Author Website

Sell Books from Your Author Website, With Sacha Black and Orna Ross: Self-Publishing Fiction & Nonfiction Podcast

In this month’s Fiction & Nonfiction Self-Publishing Salon, Sacha Black and Orna Ross outline the advantages and downsides of selling books directly to readers from your own author website and consider the implications for exclusivity with platforms like KDP Select. 
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