This month Orna's planning workshop is focussing again on the three layers of marketing (part two). Below she explains what those…
For a long time, book awards were only open to traditionally published authors. But that's just not the case any more. With an enormous swathe of awards open to indies, the Alliance of Independent Authors thought it was time we created an ultimate guide to all things book awards. With thanks to Annie Mydla from the North Street Book Prize and Hannah Jacobson from Book Award Pro for their contributions to this post.
SEO is one of those acronyms that strikes fear into the heart of non-techy authors. We may know it stands for Search Engine Optimization and that it's key to our websites and books being found by readers but we may not have the first clue how to go about it, or even why it's important. And while there is a lot of advice for making straight how-to, non-fiction findable, literary writing poses particular challenges. This is the Alliance of Independent Authors no-coding required, Ultimate Guide to SEO and Findability for Indie Authors. Our thanks to Penny Sansevieri of Author Marketing Experts, Michele DeFilippo for contributions to this post.
We've all heard of pre-orders, but how many of us actually use them? How do we use them and are they useful in today's market? That's the topic the Alliance of Independent Authors AskALLi team is answering today. This is the ultimate guide to pre-orders.
Reader Magnets, Lead Magnet, Freebies. All words that get flung around the indie sphere a lot. But what do they mean? Why are they so useful and what sort of thing should you create anyway? These are the questions we will cover in today's post: The Ultimate Guide to Reader Magnets.
Everyone knows they need to find readers, but once you identify where they are, how do you capture them? How do you turn them into super fans? In today's post, Alliance Independent Authors Director Orna Ross takes the main stage to explain everything you need to know about true fans and super fans.
This month Orna’s planning workshop is a comparable authors workshop. To access the workshop, join Orna’s creative business planning membership for authors and poets on Patreon. More details here.
Launching a book is an extraordinarily exciting moment in an indie authors life, especially when it's the first book. But there's so much to do. What order should you do it in and how much time do you need in advance of your launch to complete it? Today's post is the Alliance of Independent Authors' Ultimate Guide to Launching a Book (including timeline).
Planning ahead is an important step for your author business, enabling you to make decisions about what you want to focus on as well as make time to achieve your writing and financial goals.
On the ALLi Twitter chat (#indieAuthorChat) this week we asked questions about How to Build a Simple Marketing Strategy with Roger Edwards
Should authors create their own imprint? Our #AskALLi Member Q&A is hosted by Michael La Ronn and ALLi Director, Orna Ross, and this month they'll be answering this question and more.
My ALLi author guest this week is Dale Roberts, a health and fitness author who discovered a perfect synergy between print and video content. He has amassed a sizable following on YouTube. It took a little while for Dale to discover his voice and his brand, but once he found it, he began to exude an energy for self-publishing that you just have to hear for yourself.