Book Promotion & Marketing Advice

Self-publishing Author Advice about reaching readers, author platform, discoverability, book marketing and book promotion

Planning Ahead

Planning Ahead for a Creative and Productive Year in Your Author Business: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

Planning ahead is an important step for your author business, enabling you to make decisions about what you want to focus on as well as make time to achieve your writing and financial goals.
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Author Imprint

Should You Create Your Own Author Imprint? Other Questions Answered by Orna Ross and Michael La Ronn in our Member Q&A Podcast

Should authors create their own imprint? Our #AskALLi Member Q&A is hosted by Michael La Ronn and ALLi Director, Orna Ross, and this month they'll be answering this question and more.
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Author Interview With Dale Roberts

Author Interview with Dale Roberts: Fitness Guru Finds Synergy Between Books and YouTube — Inspirational Indie Authors Podcast

My ALLi author guest this week is Dale Roberts, a health and fitness author who discovered a perfect synergy between print and video content. He has amassed a sizable following on YouTube. It took a little while for Dale to discover his voice and his brand, but once he found it, he began to exude an energy for self-publishing that you just have to hear for yourself. 
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First Poetry Book

Launching a First Poetry Book, with Orna Ross and Lauren Lott — Self-Publishing Poetry Podcast

Joining Orna Ross in this month's #AskALLi Self-Publishing Poetry Salon is indie poet Lauren Lott who will outline the steps she took to launch her first poetry collection, The Remains of Burning. “Choosing between wounds and scars” is how she describes sorting out which poems would go into her collection.
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Quarterly Planning For Indie Authors

Quarterly Planning for Indie Authors: Work, Rest, and Play Your Way to Writing and Selling More Books — Self-Publishing Conference Highlight

Creative business is not business as usual. Authors often define success very differently from your average business owners, work from different drivers, and find most planning methods are too one-dimensional and mechanical. This session from ALLi Director Orna Ross provides a simple creative planning method designed for febrile creative minds.
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Privacy

How Do I Manage My Privacy as an Author? Other Questions Answered by Orna Ross and Michael La Ronn in our Member Q&A Self-Publishing News Podcast

How do I manage my privacy as an author? Our #AskALLi Member Q&A is hosted by Michael La Ronn and ALLi Director, Orna Ross,and this month they'll be answering this question and more.
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Influencer Marketing Image Of Phone With Influencer Written On It

The Ultimate Guide to Influencer Marketing for Authors

Marketing can seem like a big bad monster when you're first starting out in the world of indie publishing. But really, it's just another tool in your box, another method for building an audience and raising awareness of your brand and your books. There are a thousand different ways you can market your book, but one that stands the test of time is influencer marketing. But what is it? And how do you even make contact with influencers? This week, the Alliance of Independent Authors AskALLi team dives deep into the world of influencer marketing for authors.
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Republishing

Should I Consider Republishing My Book After Making a Mistake? Other Questions Answered by Orna Ross and Michael La Ronn: Member Q&A Podcast

Should I consider republishing my first book? This is among the questions answered on our #AskALLi Member Q&A, hosted by author Michael La Ronn and ALLi Director Orna Ross.
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