Book Promotion & Marketing Advice Archives

Instagram for Indie Authors: Boosting Engagement, Followers, and Book Sales

Instagram not only is the perfect place to find and grow your audience, but it is an incredibly useful platform to connect with other authors across the world. In today's article, the Alliance of Independent Authors welcomes Suzie Speaks, social media manager to discuss how to use instagram to boost your reader engagement.

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What Readers Want from Writers in 2022

Every author wants to sell more books and reach more readers. Today, the Alliance of Independent Authors is examining a new infographic about world reading habits from Global English Editing. The infographic gives us vital information about how readers are reading, today, and what readers want from writers in 2022.

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AskALLi’s Best Marketing Tips for Indie Authors from 2021

As we draw close to the end of the year, it's time to round up the best of the best on the Alliance of Independent Authors blog. Today, we're bringing you the most comprehensive marketing blogs from 2021. It's time to review your marketing plans, tools and resources and prepare for 2022. These are the best marketing tips for indie authors from 2021.

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New Year, New Opportunities: Author Tips for 2022

As the old year comes to a close and we peek cautiously around the corner at the new year, the world tends to slow down a bit for a sip of rum or holiday eggnog. For me, this is the perfect time to take stock of my projects and prospects. It's become a yearly ritual for me, and I enthusiastically recommend it.

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The Ultimate Guide to Pitching for Independent Authors

Whether we like it or not, when we have something to sell, be it books, services or something else, then we are going to have to get our hands dirty and sell ourselves or our products. Pitching is something we can all be better at. Which is why today, the Alliance of Independent Authors AskALLi team is talking all about how to pitch blogs, podcasts and traditional media.

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The Ultimate Guide to Understanding Your Book Genre for Indie Authors

Understanding the genre you want to write in is one of the most important elements of being an author. It helps you craft books closer to what your readers want, it helps you be more marketable and hopefully sell more books. But what do you need to know and where do you go looking for that market information? Today, the Alliance of Independent Authors AskALLi team welcomes partner member Nat Connors from Kindletrends to explain how to understand your book genre.

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The Ultimate Guide to Winning Book Awards: Tips and Tools

For a long time, book awards were only open to traditionally published authors. But that's just not the case any more. With an enormous swathe of awards open to indies, the Alliance of Independent Authors thought it was time we created an ultimate guide to all things book awards. With thanks to Annie Mydla from the North Street Book Prize and Hannah Jacobson from Book Award Pro for their contributions to this post.

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The Ultimate Guide to SEO and Findability for Indie Authors

SEO is one of those acronyms that strikes fear into the heart of non-techy authors. We may know it stands for Search Engine Optimization and that it's key to our websites and books being found by readers but we may not have the first clue how to go about it, or even why it's important. And while there is a lot of advice for making straight how-to, non-fiction findable, literary writing poses particular challenges. This is the Alliance of Independent Authors no-coding required, Ultimate Guide to SEO and Findability for Indie Authors. Our thanks to Penny Sansevieri of Author Marketing Experts, Michele DeFilippo for contributions to this post.

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The Ultimate Guide to Pre-orders for Indie Authors

We've all heard of pre-orders, but how many of us actually use them? How do we use them and are they useful in today's market? That's the topic the Alliance of Independent Authors AskALLi team is answering today. This is the ultimate guide to pre-orders.

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The Ultimate Guide to Reader Magnets for Indie Authors

Reader Magnets, Lead Magnet, Freebies. All words that get flung around the indie sphere a lot. But what do they mean? Why are they so useful and what sort of thing should you create anyway? These are the questions we will cover in today's post: The Ultimate Guide to Reader Magnets.

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The Indie Author Guide to Finding Followers, True Fans and Superfans

Everyone knows they need to find readers, but once you identify where they are, how do you capture them? How do you turn them into super fans? In today's post, Alliance Independent Authors Director Orna Ross takes the main stage to explain everything you need to know about true fans and super fans.

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Comparable Authors Workshop

This month Orna’s planning workshop is a comparable authors workshop. To access the workshop, join Orna’s creative business planning membership for authors and poets on Patreon. More details here.

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