Book Promotion & Marketing Advice

Self-publishing Author Advice about reaching readers, author platform, discoverability, book marketing and book promotion

Prepare For Coronavirus

What Can ALLi Members do to Prepare for Coronavirus? Other Questions Answered by Orna Ross and Michael La Ronn; Plus, News with Daniel Holloway: Member Q&A & Self-Publishing News Podcast

What can ALLi members do to prepare for coronavirus? That's among the questions answered in this month's Members Q&A and Self-Publishing News Salon with Michael LaRonn in the co-presenter seat with Orna Ross, ALLi director, followed by Dan Holloway's news…

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The Self-Publishing Advice Conference: Free for Another 24 Hours

On Saturday we ran the Self-Publishing Advice Conference Spring 2020 -- 24 sessions over 24 hours on the theme of boosting your author income. Sacha Black asks: have you registered and tuned in yet? If not, now is the time. The self-publishing advice conference is free for another 24 hours.
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Content Marketing

What is Content Marketing? With Sacha Black and Orna Ross: Self-Publishing Fiction & Nonfiction Podcast

Are you using content marketing to promote your fiction and nonfiction books? If not, why not? In this week’s #AskALLi session, ALLi director Orna Ross (stepping in for Adam Croft) and blog and conference manager Sacha Black talk about how content marketing is a necessary skill all authors must develop regardless of whether they're writing fiction or nonfiction books.
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The Quick and Easy Guide to Fiction Content Marketing

Whether you write fiction or nonfiction marketing is a necessity if you want to sell books. But many authors are shying away from spending heavily on advertising and choosing to focus on content marketing instead. In this week’s #AskALLi Ultimate Guide, the AskALLi team have pulled together everything you need to know to supercharge your fiction content marketing. We hear from Lucinda Brant, Australian based historical fiction author, Dan Willcocks, U.K. based dark fiction writer and Clare Lydon, UK based lesbian romance fiction author. 
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Author Website

Why Do I Need an Author Website? Other Questions Answered by Orna Ross and Michael La Ronn; Plus, News with Daniel Holloway: Member Q&A & Self-Publishing News Podcast

Why Do I Need an Author Website? That's among the questions answered in this month's Members Q&A and Self-Publishing News Salon with Michael LaRonn in the co-presenter seat with Orna Ross, ALLi director, followed by Dan Holloway's news roundup. Other…

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Sustainable Business

Building A Sustainable Business with Multiple Streams Of Income with Sacha Black and Adam Croft: Self-Publishing Fiction & Nonfiction Podcast

If you’ve hung around ALLi long enough, you’ll know a sustainable business with multiple streams of income is a core principle we follow. But what does it really mean? What do those streams look like? And how can you create…

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