Book Marketing Foundations

Book Marketing Foundations With Dan Parsons and Melissa Addey: Beginners Self-Publishing Podcast

In today's Beginners Self-Publishing Podcast: book marketing foundations. Talk to experienced indie authors and most will tell you that writing well is only part of the equation. If you want to succeed commercially then you must also master marketing. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey outline the foundations of marketing a book for debut authors: what works, what doesn’t, and what can work but isn’t applicable for most first-time authors. If you want to save time, sidestep common mistakes and shift early copies, this is the episode for you.
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Best Indie Author Marketing Posts of 2022

Every year, as we near the close of the year, we take a moment to pause and round up the best of the best on the Alliance of Independent Authors blog. Today, we're bringing you a selection of the best marketing blogs from 2022. It's time to review your marketing plans, tools and resources and prepare for 2023. These are the best marketing tips for indie authors from 2022.
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Inspirational Indie Author Interview. Debbie Young

Inspirational Indie Author Interview. Debbie Young: Cozy Mystery Author Keeps Indie Mindset in Negotiations With Traditional Publisher

My ALLi author guest this episode is Debbie Young, who many of you already know from our ALLi member forums on Facebook. She's usually there to answer questions about indie publishing. Well, Debbie, a writer of cozy mysteries, recently signed a deal with a trade publisher. But, as she says in our interview, she approached her negotiations with a traditional publisher with the mindset of an indie author.
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Quit Writing

When to Quit Writing and Publishing: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this month’s Advanced Self-Publishing Podcast ALLi Director Orna Ross and Enterprise Adviser Joanna Penn discuss when to quit writing and publishing. Should you just keep writing and publishing even if it’s not going anywhere? Should you persist with the creative and business choices you have invested in for so long–or could you just walk away? Orna and Joanna talk about the times in our lives when we might need to consider quitting aspects of our writing, publishing, marketing, and business.
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Does Free Still Work? Indie Author Marketing

You've spent weeks, months or even years working on a book. Countless hours of blood, sweat and tears, and now you have to give your work away for free? It can be a hard one to accept, but if you shift your mindset, using "free" as a marketing tactic, a tool in your book promo belt can work wonders for you. Today, the Alliance of Independent Authors AskALLi team is asking and answering the question, does free still work? 
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Business Models

Business Models for Indie Authors: Creative Self-Publishing Podcast with Orna Ross and Howard Lovy

On the Creative Self-Publishing Podcast, we'll talk about the different kinds of business models for indie authors. As we know, if you're an indie author, you're also a businessperson, whether you want to be or not. But, don't panic, there are many ways to run an indie author business depending on what you want to get out of it. And here to guide us along is ALLi Director Orna Ross and News and Podcast Producer Howard Lovy.
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AuthorTube Channel

The Dos and Don’ts of Starting an AuthorTube Channel, With M. K. Williams — Self-Publishing Conference Highlight

In this Self-Publishing Conference Highlight, M. K. Williams discusses the dos and don'ts of starting an AuthorTube channel. What is AuthorTube? Should it be a pillar of your author platform? A fondness for being on camera and some interest in video production is essential, but it's equally important to know you're spending your time and effort in the right place. This session introduces various options and how to get started, including working out whether your target readers are on YouTube. M.K. then shows you how to deliver content they'll welcome so you can grow your readers and your book sales.
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