Self-Publishing Marketing

Self-Publishing Marketing and Promotion Advice: Best Blogs 2024

Another year has zipped by, and December is here! Over the course of the month, we’ll be revisiting the standout posts from the Alliance of Independent Authors blog. If you’ve missed any of our weekly insights, advice, or case studies, no need to worry—we’ll be wrapping them all up for you. This week, we’re starting with a roundup of 2024’s top self-publishing marketing and promotion tips featured on the blog.
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ALLi Member Milestones December 2024

Horror Writers Association President, Awards Finalists, and More: ALLi Member Milestones December 2024

This regular post from the Alliance of Independent Authors celebrates ALLi member successes to inspire our indie author community. Our ALLi Member Milestones for December 2024 celebrates the successes of author members Amy Safford, Jenny Heselden, LoLo Paige, Kevin G. Chapman, Angela Yuriko Smith, X. Ho Yen, SJ Banham, and Carran Waterfield.. Congratulations to all those featured in this month’s roundup and to everyone in our community who has hit a milestone!
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Amazon Music

Amazon Music Enters Audiobooks, Spotify Expands, and Tech Giants Launch Imprints: The Self-Publishing News Podcast with Dan Holloway

On this episode of the Self-Publishing News Podcast, Dan Holloway explores major developments in audiobooks, including Amazon Music's move into the market and Spotify's new deal with Bloomsbury. He also discusses ByteDance and Microsoft's ventures into publishing, with ByteDance focusing on BookTok-friendly genres and Microsoft aiming to speed up the publishing process. With tech companies increasingly disrupting the industry, Dan examines what these changes mean for authors.
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Children’s Picture Books

The Author-Illustrator Partnership in Children’s Picture Books: The Self-Publishing with ALLi Podcast featuring Matty Dalrymple

In this episode of the Self-Publishing with ALLi podcast, Campaigns Manager Matty Dalrymple interviews Karen Inglis, a best-selling author and ALLi's children's book adviser. They explore the author’s role in creating children’s picture books, working with illustrators, managing costs, and choosing trim sizes and print quality. Karen also highlights the importance of perfecting the story and having clear contracts with illustrators.
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Spotify Expands Audiobooks

Spotify Expands Audiobooks with Bloomsbury Deal; Amazon Adds Audible to Music Unlimited: Self-Publishing News with Dan Holloway

I speculated for a while that Spotify was cooling its interest in audiobooks. That seems not to be the case. It has just announced a deal with Bloomsbury to make the publisher’s audiobooks available to “Audiobooks in Premium” subscribers and à la carte purchasers. These include stellar titles like Jonathan Strange & Mr. Norrell.
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Indie Author Deal

Indie Author Deals – Black Friday and Cyber Monday ALLi Partner Discounts 2024

Black Friday and Cyber Monday are upon us again, with bargains on offer across the internet. Here at the Alliance of Independent Authors, we love an indie author deal and this year is no different. Read on for a stack of deals from ALLi partner members. There's something for every writer at every level in this Black Friday and Cyber Monday sale for writers. 
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Inspirational Indie Author Interview: Douglas Vigliotti

Inspirational Indie Author Interview: Douglas Vigliotti. Author Adapts Aristotle’s Timeless Principles to Help Novelists Master Storytelling

My ALLi author guest this episode is Douglas Vigliotti, author of Aristotle for Novelists: 14 Timeless Principles on the Art of Story. In this book, Douglas adapts Aristotle’s Poetics for modern novelists, breaking down the ancient principles that have shaped storytelling for over 2,000 years. He explores how these ideas apply not only to fiction but also to the stories we live every day. 
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HarperCollins AI

Barnes & Noble Expands, Bluesky Hits 20M Users, and HarperCollins AI Licensing Sparks Debate: Self-Publishing News with Dan Holloway

Our end-of-week roundup feels dominated by the theme of expansion, with one story standing out in particular: the debate surrounding the HarperCollins AI licensing deal. Alongside this, Barnes & Noble’s surprising growth and Bluesky’s rapid user base expansion highlight significant shifts across industries.
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AI Act Draft Code Of Practice

What the AI Act Draft Code of Practice Means for Authors: The Self-Publishing News Podcast with Dan Holloway

On this episode of the Self-Publishing News Podcast, Dan Holloway examines the European Union's AI Act Draft Code of Practice, focusing on its impact on copyright, transparency, and data use in AI training. He also reports on the growth of self-publishing, with over 2.5 million books self-published with ISBNs last year—a 7.2 percent increase—and discusses how the new measures aim to protect authors from unauthorized use of their work by AI platforms.
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