ALLi Campaigns Manager Matty Dalrymple speaks with author and editor Valerie Francis about the role of developmental editing in crafting a breakout book. Valerie highlights the importance of a strong premise, compelling protagonist, intriguing plot, and engaging world. She explains how to capture reader interest in the first five to ten pages and use story theory to elevate book quality. They also discuss common pitfalls, such as overemphasizing world-building, and offer tips for focusing on the elements that make a story successful.