The Ultimate Guide to SEO and Findability for Indie Authors

SEO is one of those acronyms that strikes fear into the heart of non-techy authors. We may know it stands for Search Engine Optimization and that it's key to our websites and books being found by readers but we may not have the first clue how to go about it, or even why it's important. And while there is a lot of advice for making straight how-to, non-fiction findable, literary writing poses particular challenges. This is the Alliance of Independent Authors no-coding required, Ultimate Guide to SEO and Findability for Indie Authors. Our thanks to Penny Sansevieri of Author Marketing Experts, Michele DeFilippo for contributions to this post.
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Nimble Advantage

The Nimble Advantage: Indie Authors in an Era of Accelerating Change: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

What is the "nimble advantage" for indie authors? Are you feeling overwhelmed or uncertain about your author business? Fed up with technology and constant change? In this overview of what’s changing for indie authors Orna Ross and Joanna Penn focus on the mindset we need to adopt and the practicalities we need to know, so we can surf the change and benefit, instead of drowning in it.
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Inspirational Indie Author Interview. Alessandra Torres

Inspirational Indie Author Interview. Alessandra Torre: Authors A.I. CEO Has Fiction Down to a Science

My ALLi author guest this episode is Alessandra Torre, who began writing romance novels on a dare from her husband and discovered that people read what she wrote. A lot of people, in fact. So many people that Harlequin and Hachette both offered her contracts. But she soon found that indie publishing gave her the freedom she desired to write and market her books her way. Alessandra also discovered that the secret to success in fiction writing could be packaged and sold as a software program that helps writers find their voice. That's how her company, Authors A.I., was born. Here is Alessandra's story.
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The Ultimate Guide to Seasonal Publishing for Indie Authors

Traditional publishing is organized around seasons, which you’ll have seen in the bestseller charts and the marketing activities of bookstores. Should indie authors also follow these seasons? Are there any aspects we could do in a different way, as our business model is more nimble? That's the topic the Alliance of Independent Authors AskALLi team is tackling today. This is the ultimate guide to seasonal publishing for indie authors.
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Comparable Authors

How to Improve Your Publishing Business With Comparable Authors, With Orna Ross and Dan Parsons: Foundational Self-Publishing Podcast

In today’s episode, Orna Ross and Dan Parsons discuss the importance of comparable authors and how understanding them can help you reach more readers and sell more books. When many authors write their first book, they don’t consider where it will be shelved or categorized by retailers. Nor do they consider the financial consequences of its tone and packaging. As business-minded creatives, however, we need to consider how our books compare to others in our genre, niche, and microniche.
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