TwitterChat: How to Build a Simple Marketing Strategy with Roger Edwards

On this episode of the Self-Publishing News Podcast, Dan Holloway discusses the alliance between Andreessen Horowitz and Microsoft against AI regulation, ElevenLabs' new app that converts text to audio, Amazon’s Kindle Color launch, and Collins Dictionary’s word of the year, "brat."

Only a year or so ago, publishers were raging at what they saw as rights grabs by tech firms using AI audio and other technologies to convert books from the medium in which they were purchased to another medium, usually sold separately and considered subject to a different set of rights. AI companies now seem to be performing these medium transformations as a matter of course, and I am hearing barely a whisper of dissent amid the wider battles over copyright and AI.

In this Self-Publishing with ALLi episode, Nonfiction Adviser Anna Featherstone and Outreach Manager Michael La Ronn discuss why ISBNs matter for indie authors. Michael shares practical tips on buying, managing, and using ISBNs across book formats, with a focus on how this choice impacts professionalism, distribution, and control over your work.