running an author business Archives

Influencer Marketing for Authors: Developing Book Pitches and Proposals

Why do you write? In the Becoming Pitch Perfect workshop at 5pm (UK time) on Friday 1st April, ALLi Director Orna Ross, will enable you to develop a powerful answer to this oft-difficult question and clearly communicate the value of your writing and publishing to yourself and literary and publishing influencders

Review Your 2021 and Plan 2022: Annual Planning for Indie Authors

Orna Ross, novelist, poet and founder of the Alliance of Independent Authors, runs an annual online creative planning workshop for indie authors and poets

Money Mindset for Indie Authors: Overcoming Under Earning

Money is often seen as a dirty word, but that needs to change. If you want a creative career, then you need to get comfortable with money and improving your money mindset. Which brings me to ALLi Director, Orna Ross's next workshop for patrons, which runs tomorrow evening at 5pm UK time, is "Money Mindset: From Business Block to Money Flow"

Three Layers of Book Marketing Part 2: Workshop with Orna Ross

This month Orna's planning workshop is focussing again on the three layers of marketing (part two). Below she explains what…

February 13, 2021
Orna Ross
Business & Planning, Process 5 & 6: Marketing & Promotion
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Encore Month: Why and How to Build a Book Project Plan

Here's a smart businesslike way to manage the production of your self-published books: devise and follow a book project plan, as outlined here by John Wagner-Stafford of Ingenium Books.

July 19, 2019
John Wagner-Stafford
Process 3 & 4: Production & Distribution, Writing
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Opinion: Book Marketing is Less Daunting in Baby Steps

Feeling overwhelmed by the need to market your book? Try breaking the process down into baby steps - a system that Cathy Dudley found worked for her, as she describes with a case study here.

April 29, 2019
Cathy Dudley
Business & Planning, Opinion, Process 5 & 6: Marketing & Promotion
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Independent Authors’ Bill of Rights (Copyright)

How can copyright law empower the average author, so they can understand their rights in a changing digital and entrepreneurial environment? Orna Ross discusses the principle issues.

Estate Planning for Your Indie Author Business

As indie authors, we may plan never to retire or to stop writing - but what will happen to our work when we die? To our royalties? To our rights? Micro-publisher Karen Myers offers some pointers on estate planning for indie authors.

Why & How to Build a Book Project Plan

Here's a smart businesslike way to manage the production of your self-published books: devise and follow a book project plan, as outlined here by John Wagner-Stafford of Ingenium Books.