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Bake Marketing

Bake Marketing Into Your Writing Process: Publishing for Profit with Orna Ross and Anna Featherstone

Today on the Publishing for Profit Podcast, ALLi Director Orna Ross and author Anna Featherstone discuss how to bake marketing in with your writing process. This proactive approach is about more than just organic development; it's a strategic method of laying the groundwork early on. By integrating marketing elements into your manuscript from the start, you create a seamless transition from pen to promotion.
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Creative Planning Principles

The 21 Creative Planning Principles: Creative Self-Publishing Podcast with Orna Ross

Orna Ross hosts an enlightening discussion on the twenty-one creative planning principles that underlie her creative planning program and extends an invitation to listeners to participate in her big annual creative planning workshop and workbook launch on January 4, 2024. Whether you're a seasoned author or just starting out, this episode offers valuable insights to enhance your creative process and apply it to publishing as well as writing. Tune in to start the journey toward having your most productive and profitable year ever in 2024.
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Passion Projects

Writing, Publishing, and Marketing Passion Projects: Publishing for Profit with Orna Ross and Joanna Penn

Your first book is often a book of the heart—a book you must write—but once your publishing business is more developed, how do you know when to submit to the muse, when to "write to market," or at least consider business outcomes? In this Publishing for Profit podcast, Orna Ross and Joanna Penn talk about passion projects and why they are even more important for authors in an age of generative AI, plus tips for writing, publishing, and marketing these truly personal books.
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Leveling Up

Leveling Up Your Publishing and Taking a New Turn: Publishing for Profit with Orna Ross and Shanaya Wagh

In this first episode of the new Publishing for Profit stream: Levelling up your publishing and taking a new turn. Orna Ross introduces Indian author Shanaya Wagh, aka Shana Frost, also an intern at the Alliance of Independent Authors. Both authors, at different stages in their publishing businesses, are leveling up. They discuss what led to their decision, how to know when a change is needed, and how to build a more profitable structure from what you’ve achieved already.
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Creative Energy

Optimizing Your Creative Energy — Starting, Focusing, Finishing: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

As you write, produce, and market a book, you’ll draw on different aspects of your creative energy along the way. In this month's Advanced Self-Publishing Salon, Orna Ross and Joanna Penn explore the difference between starting, pushing through, and finishing energies, and how to harness yours for optimal flow through the creative cycle
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AI For Authors

AI for Authors Update: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this month’s Advanced Self-Publishing Podcast, ALLi Director Orna Ross and Enterprise Adviser Joanna Penn give an update on AI for authors. Generative AI is improving rapidly, almost day by day, giving authors unprecedented assistance in writing and publishing books. Orna and Joanna give an overview of recent advances in generative AI for words, images, and audio, including Alliance of Independent Authors guidelines on copyright and ethical usage and how to use AI tools to improve quality and output.
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Self-Publishing Facts And Figures

New Self-Publishing Facts and Figures Released

Following the world’s first independent and international survey of the incomes of self-published (“indie”) authors, commissioned by ALLi and presented at the London Book Fair in April 2023, which showed that self-published authors earn more than authors with traditional publishers, two further reports are now available, offering authors even more facts and figures on self-publishing so that they can make confident business choices.
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Creative Mission

Using Your Creative Mission to Discover Your Publishing Purpose: Creative Self-Publishing Podcast with Orna Ross and Howard Lovy

On the Creative Self-Publishing Podcast, ALLi Director Orna Ross discusses how to use your creative mission to discover your publishing purpose. Using reflective exercises and free writing, Orna will help you answer: What kind of difference do you want to make as a self-publishing author? What do you want to be known for? Together, we'll illuminate your creative mission. Grab your pen and paper, and let's begin this exciting journey of discovery.
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Multiple Genres

Writing and Publishing Across Multiple Genres: Advanced Self-Publishing Podcast With Orna Ross and Sacha Black

As Joanna Penn is in New Zealand this month, Sacha Black is stepping in to discuss planning an integrated publishing business across multiple genres with ALLi Director Orna Ross. Sacha will pose one of the questions Orna is most often asked: How does she manage to write and publish across the three macro-genres of fiction, nonfiction, and poetry while also running ALLi? This episode will explore the creative planning method Orna uses to integrate not three genres and four brands across two businesses: one for-profit and one nonprofit.
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Creative Passion

Use Your Creative Passion to Discover Your Niche: Creative Self-Publishing Podcast with Orna Ross and Howard Lovy

On the Creative Self-Publishing Podcast, ALLi Director Orna Ross and News and Podcast Producer Howard Lovy discuss using your creative passion to discover your genre, niche, and micro-niche. We all have something specific that inspires us. But we need to translate that inspiration into defining our specific categories so readers can find us. That, in turn, can fire up our creativity.
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