In this episode: lean publishing for beginner authors. If you’re an author who writes for pleasure, you can write for yourself but if you’re an indie author, you're also a publisher, and so your book(s) must also please readers. Lean publishing is one way of achieving that, using social media or other methods to publish a book-in-progress and, based on reader feedback and digital metrics, improve its chances of success as you write.
Mastering the writing craft is a foundational skill for indie authors and, if you want to earn your living as an author and publisher of books, you have to master not just quality but productivity. In this Foundational Self-Publishing Advice Podcast, Orna Ross and Dan Parsons set up the basics that ensure your production process supports your writing craft.
Book pre-orders are not a new idea, but the rise of self-publishing and ebooks have changed the way they work. Seeing new opportunities, indies have built avid readerships, improved their read-through and even found new ways to hit coveted bestseller slots by using pre-orders.
We're taking a podcast break during the month of August, so instead we'll bring you what we've covered in so far on our 2021 Foundational Self-Publishing Podcast with Orna Ross, Sacha Black, and Dan Parsons. Below are some of the highlights, with links to the full podcasts, videos, and transcripts. We'll return in September with new episodes.
In today’s episode, Orna Ross and Dan Parsons discuss the importance of comparable authors and how understanding them can help you reach more readers and sell more books. When many authors write their first book, they don’t consider where it will be shelved or categorized by retailers. Nor do they consider the financial consequences of its tone and packaging. As business-minded creatives, however, we need to consider how our books compare to others in our genre, niche, and microniche.
Orna Ross and Sacha Black outline the bare bone basics of book production and promotion. Yes, in an ideal world you hire a professional editor, cover designer, and marketing assistant. In reality, when starting out, most indie authors find both time and money are in short supply. So what’s essential, and what can you skip for now?
Authors Sacha Black and Orna Ross look at what it means for authors to think long term. When you start out in indie publishing, it’s hard to think past the mountainous goal of just publishing your first book. But thinking long term is what transforms the ability to write words into a prosperous business.