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Ricardo Fayet On Marketing

The Coming Year in Self-Publishing: Ricardo Fayet on Marketing

Each year, ALLi Campaigns Manager Matty Dalrymple meets with each of our advisers to discuss what they see on the horizon in their advisory area that indie authors should be aware of. In this installment, Matty sits down with Ricardo Fayet, ALLi's marketing adviser, co-founder of author services marketplace Reedsy, and author of How to Market a Book, to explore what’s ahead in book marketing. From leveraging AI as a time-saving tool to making the most of tried-and-true marketing strategies, Fayet shares his insights on what’s working—and what’s not—for indie authors.
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Diversify

When Platforms Collapse: Authors Move to Diversify

Authors who built their audience on TikTok got a harsh reminder on January 17: any platform can disappear overnight, and it is important to diversify. The brief shutdown sent authors scrambling for alternatives, forcing many to rethink their dependence on a single platform. While TikTok returned after twelve hours and received a temporary reprieve, the scare highlighted a bigger issue—Amazon, Meta, and other platforms have also suspended or restricted authors’ accounts without warning, often with little recourse.
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Sell Books From Author Website

Sell Books from Your Author Website, With Sacha Black and Orna Ross: Self-Publishing Fiction & Nonfiction Podcast

In this month’s Fiction & Nonfiction Self-Publishing Salon, Sacha Black and Orna Ross outline the advantages and downsides of selling books directly to readers from your own author website and consider the implications for exclusivity with platforms like KDP Select. 
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