direct sales Archives

Interview with Sacha Black on Launching Her Own Fulfillment Center

Indie author and entrepreneur Sacha Black has taken the concept of self-publishing to the next level by launching her own fulfillment center. Rather than relying on print-on-demand services like Amazon or IngramSpark, she now prints books in bulk, stores them in a dedicated space, and ships them directly to readers.

March 17, 2025
Howard Lovy
Process 3 & 4: Production & Distribution
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The Coming Year in Self-Publishing: Ricardo Fayet on Marketing

Each year, ALLi Campaigns Manager Matty Dalrymple meets with each of our advisers to discuss what they see on the horizon in their advisory area that indie authors should be aware of. In this installment, Matty sits down with Ricardo Fayet, ALLi's marketing adviser, co-founder of author services marketplace Reedsy, and author of How to Market a Book, to explore what’s ahead in book marketing. From leveraging AI as a time-saving tool to making the most of tried-and-true marketing strategies, Fayet shares his insights on what’s working—and what’s not—for indie authors.

When Platforms Collapse: Authors Move to Diversify

Authors who built their audience on TikTok got a harsh reminder on January 17: any platform can disappear overnight, and it is important to diversify. The brief shutdown sent authors scrambling for alternatives, forcing many to rethink their dependence on a single platform. While TikTok returned after twelve hours and received a temporary reprieve, the scare highlighted a bigger issue—Amazon, Meta, and other platforms have also suspended or restricted authors’ accounts without warning, often with little recourse.

Planning for a Creative 2024 and Trends for Independent Authors: Publishing for Profit with Orna Ross and Joanna Penn

As we move into another year, Orna Ross and Joanna Penn discuss how they plan for the year ahead and some of the most important trends for independent authors, including the continued rise of direct sales, the impact of generative AI, and more.

January 10, 2024
Howard Lovy
Podcast
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The Ultimate Guide to Pre-orders for Indie Authors

We've all heard of pre-orders, but how many of us actually use them? How do we use them and are they useful in today's market? That's the topic the Alliance of Independent Authors AskALLi team is answering today. This is the ultimate guide to pre-orders.

July 5, 2021
AskALLi Team
Process 5 & 6: Marketing & Promotion, Top 100
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TwitterChat: Selling from an author website with Nate Hoffelder

On the ALLi Twitter chat (#indieAuthorChat) this week we asked questions about Selling from an author website with Nate Hoffelder

April 13, 2021
Timothy Lewis
Process 3 & 4: Production & Distribution
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Sell Books from Your Author Website, With Sacha Black and Orna Ross: Self-Publishing Fiction & Nonfiction Podcast

In this month’s Fiction & Nonfiction Self-Publishing Salon, Sacha Black and Orna Ross outline the advantages and downsides of selling books directly to readers from your own author website and consider the implications for exclusivity with platforms like KDP Select.