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Book Marketing Foundations

Book Marketing Foundations With Dan Parsons and Melissa Addey: Beginners Self-Publishing Podcast

In today's Beginners Self-Publishing Podcast: book marketing foundations. Talk to experienced indie authors and most will tell you that writing well is only part of the equation. If you want to succeed commercially then you must also master marketing. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey outline the foundations of marketing a book for debut authors: what works, what doesn’t, and what can work but isn’t applicable for most first-time authors. If you want to save time, sidestep common mistakes and shift early copies, this is the episode for you.
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Editing And Proofreading

Editing and Proofreading With Dan Parsons and Melissa Addey: Beginners Self-Publishing Podcast

In today's Beginners Self-Publishing Podcast: editing and proofreading. Writing a book is impressive but getting yours to a publishable standard is a whole other trial by fire. Doing so requires a stringent quality control process, a team of collaborators, and several editorial stages. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey walk listeners through the major editing stages that authors must face to turn a written manuscript into a professional product. Together, they’ll discuss the whys, hows, and whens of editing, as well as insights from their own processes.
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Reasons To Self-Publish

What Are The Reasons to Self-Publish? With Dan Parsons and Melissa Addey: Beginners Self-Publishing Podcast

What are the reasons to self-publish? Despite the growth of the self-publishing industry, many inexperienced authors still choose to sign with a traditional publisher. That’s fine if that route is best for your business, but it’s not fine if you only do it because you don’t know any better. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey discuss all the reasons why new authors should consider self-publishing, delving into financial, creative and personal benefits that make it the best option for many writers’ businesses.
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Free Author Platform

Free Ways to Grow an Author Platform, With Orna Ross and Dan Parsons: Beginner Self-Publishing Podcast

Today on the #AskALLi Beginner Self-Publishing podcast: Free ways to grow an author platform. What is an author platform? If you’re just setting out as an indie author, how do you build one? In this episode, ALLi Director Orna Ross and Content Production Manager Dan Parsons outline the fundamental pillars that uphold a good author platform—one that spreads your message and sells your books—without spending a fortune on advertising.
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Book Fairs

Are Book Fairs the Right Place for Indie Authors? With Orna Ross and Dan Parsons: Foundational Self-Publishing Podcast

Today on the #AskALLi Foundational Self-Publishing podcast: Are book fairs the right place for indie authors? Recorded at the London Book Fair, this podcast focuses on how indie authors can make the most of publishing conferences like this one. ALLi Director Orna Ross and Production Manager Dan Parsons talk about networking for indie authors. What you should know before walking into the chaos and crowds of a book fair.
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Lean Publishing

Lean Publishing for Beginner Authors, With Orna Ross and Dan Parsons: Foundational Self-Publishing Podcast

In this episode: lean publishing for beginner authors. If you’re an author who writes for pleasure, you can write for yourself but if you’re an indie author, you're also a publisher, and so your book(s) must also please readers. Lean publishing is one way of achieving that, using social media or other methods to publish a book-in-progress and, based on reader feedback and digital metrics, improve its chances of success as you write.
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Comparable Authors

How to Improve Your Publishing Business With Comparable Authors, With Orna Ross and Dan Parsons: Foundational Self-Publishing Podcast

In today’s episode, Orna Ross and Dan Parsons discuss the importance of comparable authors and how understanding them can help you reach more readers and sell more books. When many authors write their first book, they don’t consider where it will be shelved or categorized by retailers. Nor do they consider the financial consequences of its tone and packaging. As business-minded creatives, however, we need to consider how our books compare to others in our genre, niche, and microniche.
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