In today's Beginners Self-Publishing Podcast: creating superfans. Studies suggest that readers must read 4.5 books on average from the same author before they even remember their name. But that’s without author intervention. Use a few tricks, and you can engage fans far earlier in the process. In this episode, ALLi Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey explore a range of strategies any author can deploy to warm readers who enter their ecosystem. Together, they cover sales funnels, online communities, a quest to deliver extra value, and more. Follow their tips, and you, too, can turn casual readers into superfans.
In today's Beginners Self-Publishing Podcast: writing a series. Oscar Wilde, Emily Brontë, and Silvia Plath only wrote one book. History tells us it’s possible to “make it” with just one title, but is that still true today? Generally, no. It can happen, but most modern authors need a series for a range of reasons. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey discuss why series help authors build a business. Plus, they outline the forms series can take and explore a range of tips authors can use to maximize the value of a series.
In today's Beginners Self-Publishing Podcast: building a mailing list. Book marketing is an overwhelming topic. From Facebook to Amazon ads to blog tours and physical events—the possibilities can seem endless and ever-changing. But most authors agree that one marketing method remains constant: email.
In today's Beginners Self-Publishing Podcast: launching reviews. Selling books can be a tough gig for authors who are yet to attract an audience. When you’re unknown, you need reviews to get sales. But you also need sales to get reviews. Thankfully, there are ways to break out of this vicious cycle. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey discuss a few time-tested ways authors with no contacts and a shoestring budget can accumulate early reviews, including strategies to maximize both their quantity and quality.
In today's Beginners Self-Publishing Podcast: book formats and distribution. When average readers discuss the book trade, many tend to have a one-track mind focused on print books and physical bookstores. The truth, though, is that books have much more potential in terms of formats and distribution. In this episode, ALLi Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey lead a discussion on the range of intellectual property assets an author can create from a single book, and the places they can distribute, covering everything from large print to digital audiobooks, and libraries to pay-as-you-go reading apps.
In today's Beginners Self-Publishing Podcast: book marketing foundations. Talk to experienced indie authors and most will tell you that writing well is only part of the equation. If you want to succeed commercially then you must also master marketing. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey outline the foundations of marketing a book for debut authors: what works, what doesn’t, and what can work but isn’t applicable for most first-time authors. If you want to save time, sidestep common mistakes and shift early copies, this is the episode for you.
In today's Beginners Self-Publishing Podcast: editing and proofreading. Writing a book is impressive but getting yours to a publishable standard is a whole other trial by fire. Doing so requires a stringent quality control process, a team of collaborators, and several editorial stages. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey walk listeners through the major editing stages that authors must face to turn a written manuscript into a professional product. Together, they’ll discuss the whys, hows, and whens of editing, as well as insights from their own processes.
What are the reasons to self-publish? Despite the growth of the self-publishing industry, many inexperienced authors still choose to sign with a traditional publisher. That’s fine if that route is best for your business, but it’s not fine if you only do it because you don’t know any better. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey discuss all the reasons why new authors should consider self-publishing, delving into financial, creative and personal benefits that make it the best option for many writers’ businesses.
Today on the #AskALLi Beginner Self-Publishing podcast: Free ways to grow an author platform. What is an author platform? If you’re just setting out as an indie author, how do you build one? In this episode, ALLi Director Orna Ross and Content Production Manager Dan Parsons outline the fundamental pillars that uphold a good author platform—one that spreads your message and sells your books—without spending a fortune on advertising.
Today on the #AskALLi Foundational Self-Publishing podcast: Are book fairs the right place for indie authors? Recorded at the London Book Fair, this podcast focuses on how indie authors can make the most of publishing conferences like this one. ALLi Director Orna Ross and Production Manager Dan Parsons talk about networking for indie authors. What you should know before walking into the chaos and crowds of a book fair.
Today on the #AskALLi Foundational Self-Publishing podcast: What we wish we knew when we started as indie authors. To celebrate the ten-year anniversary of the Alliance of Independent Authors, ALLi Director Orna Ross and Production Manager Dan Parsons discuss all the things they wish they knew when they first started out as authors.
In this episode: How to build a publishing team. Self-publishing is a misnomer. A good book is always a team effort. As a beginner author, it can be tempting to either try to handle everything yourself or totally hand over control to a publishing service. Neither is most likely to bring you a successful publishing business.