In today's Beginners Self-Publishing Podcast: book marketing foundations. Talk to experienced indie authors and most will tell you that writing well is only part of the equation. If you want to succeed commercially then you must also master marketing. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey outline the foundations of marketing a book for debut authors: what works, what doesn’t, and what can work but isn’t applicable for most first-time authors. If you want to save time, sidestep common mistakes and shift early copies, this is the episode for you.
In today's Beginners Self-Publishing Podcast: editing and proofreading. Writing a book is impressive but getting yours to a publishable standard is a whole other trial by fire. Doing so requires a stringent quality control process, a team of collaborators, and several editorial stages. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey walk listeners through the major editing stages that authors must face to turn a written manuscript into a professional product. Together, they’ll discuss the whys, hows, and whens of editing, as well as insights from their own processes.
What are the reasons to self-publish? Despite the growth of the self-publishing industry, many inexperienced authors still choose to sign with a traditional publisher. That’s fine if that route is best for your business, but it’s not fine if you only do it because you don’t know any better. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey discuss all the reasons why new authors should consider self-publishing, delving into financial, creative and personal benefits that make it the best option for many writers’ businesses.
Today on the #AskALLi Beginner Self-Publishing podcast: Free ways to grow an author platform. What is an author platform? If you’re just setting out as an indie author, how do you build one? In this episode, ALLi Director Orna Ross and Content Production Manager Dan Parsons outline the fundamental pillars that uphold a good author platform—one that spreads your message and sells your books—without spending a fortune on advertising.
Today on the #AskALLi Foundational Self-Publishing podcast: Are book fairs the right place for indie authors? Recorded at the London Book Fair, this podcast focuses on how indie authors can make the most of publishing conferences like this one. ALLi Director Orna Ross and Production Manager Dan Parsons talk about networking for indie authors. What you should know before walking into the chaos and crowds of a book fair.
Today on the #AskALLi Foundational Self-Publishing podcast: What we wish we knew when we started as indie authors. To celebrate the ten-year anniversary of the Alliance of Independent Authors, ALLi Director Orna Ross and Production Manager Dan Parsons discuss all the things they wish they knew when they first started out as authors.
In this episode: How to build a publishing team. Self-publishing is a misnomer. A good book is always a team effort. As a beginner author, it can be tempting to either try to handle everything yourself or totally hand over control to a publishing service. Neither is most likely to bring you a successful publishing business.
In this episode: lean publishing for beginner authors. If you’re an author who writes for pleasure, you can write for yourself but if you’re an indie author, you're also a publisher, and so your book(s) must also please readers. Lean publishing is one way of achieving that, using social media or other methods to publish a book-in-progress and, based on reader feedback and digital metrics, improve its chances of success as you write.
Mastering the writing craft is a foundational skill for indie authors and, if you want to earn your living as an author and publisher of books, you have to master not just quality but productivity. In this Foundational Self-Publishing Advice Podcast, Orna Ross and Dan Parsons set up the basics that ensure your production process supports your writing craft.
Book pre-orders are not a new idea, but the rise of self-publishing and ebooks have changed the way they work. Seeing new opportunities, indies have built avid readerships, improved their read-through and even found new ways to hit coveted bestseller slots by using pre-orders.
We're taking a podcast break during the month of August, so instead we'll bring you what we've covered in so far on our 2021 Foundational Self-Publishing Podcast with Orna Ross, Sacha Black, and Dan Parsons. Below are some of the highlights, with links to the full podcasts, videos, and transcripts. We'll return in September with new episodes.
In today’s episode, Orna Ross and Dan Parsons discuss the importance of comparable authors and how understanding them can help you reach more readers and sell more books. When many authors write their first book, they don’t consider where it will be shelved or categorized by retailers. Nor do they consider the financial consequences of its tone and packaging. As business-minded creatives, however, we need to consider how our books compare to others in our genre, niche, and microniche.