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Best Marketing Tips of 2020 for Indie Authors

As we near the end of the year, the Alliance of Independent Authors AskALLi team wanted to use December to look back at 2020 and the range of ultimate guides and posts we've created to help you write, publish and market your books. Today, we've collated all of the marketing posts, podcasts and books from the team to help you improve your marketing skills. Here are the best marketing tips of 2020.
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The Quick and Easy Guide to Fiction Content Marketing

Whether you write fiction or nonfiction marketing is a necessity if you want to sell books. But many authors are shying away from spending heavily on advertising and choosing to focus on content marketing instead. In this week’s #AskALLi Ultimate Guide, the AskALLi team have pulled together everything you need to know to supercharge your fiction content marketing. We hear from Lucinda Brant, Australian based historical fiction author, Dan Willcocks, U.K. based dark fiction writer and Clare Lydon, UK based lesbian romance fiction author. 
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Content Marketing for Fiction and Nonfiction

Content marketing has become a bit of a buzzword in author circles this year. With advertising becoming tougher and more expensive, and Amazon making it harder to get organic sales, authors are looking for other ways to reach new readers, develop a fanbase and ultimately sell books. Author member Rachel McCollin is here to show you how you content marketing for fiction and nonfiction can help.
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