An Inspiring Case Study of Targeted Marketing for Self-Published Books
British indie author Yvonne Payne, who divides her time between Crete and the UK, explains how identifying and focusing on her…
Book Marketing Tip: How to Offer Signed Books at Low Cost
Here's a quick book marketing tip to enable you to personalise your books for individual readers, wherever they are in the…
Book Marketing: How to Use Your Blog to Reach Readers for Your Books
As if blogging isn't tricky enough, Turkish author Atulya Bingham faces the additional challenge of running a blog without a…
Book Promotion: How to Market Self-Published Books in India
Indian novelist Laxmi Hariharan, who now lives and writes in London, England, explains how she secured shelf-space for her self-published books…
ALLi Insights: Legal Essentials for Authors with Helen Sedwick Video & Podcast
In this month’s How-to for Authors, Orna chatted with Helen Sedwick to discuss self-publishing legal essentials. Helen uses simple terms and…
Book Marketing: How to Use a Quiz to Promote a Book
Quizzes are a hugely popular feature on social media, and British indie author Stephen Oram explains how he devised an…
ALLi July Events: How-To for Authors
This month we have a duo of fabulous events being hosted by the Alliance of Independent Authors. As well as our…
Book Marketing: How to Run a Goodreads Giveaway and Why
Love it or hate it, the website Goodreads has one indisputably useful facility for authors: the opportunity to offer a…
Opinion: Indie Authors Need to Talk about Selling
Today's succinct Opinion post comes from a man with a reputation for handselling his books wherever he is on his…
Pinterest: 6 Top Tips for Pinterest for Self-publishing Authors
If you've assumed that Pinterest is best left to designers, artists, and chefs, think again! Indie author and social media…
Book Marketing: How to Sign a Book
So, you've self-published a book, organised a launch event and done everything on your list to prepare for the big…
Opinion: Promote Your Self-Published Books Your Way
In this week's Bookseller magazine, the trade paper of the British publishing industry, Sarah Shaffi writes: "Authors should feel comfortable…