How to Set Up and Run an Author Exhibition Stand
French-based British indie author shares her top tips on how to set up and run a successful exhibition stand to…
Why Book Blog Tours Shouldn’t be About Selling Books
We've run posts on here before about book blog tours, including case studies by self-published authors who have considered their…
Book Marketing Shots in the Dark
While a lot of book marketing is common sense, now and again indie authors report amazing successes with off-the-wall, not-in-the-textbook…
Book Marketing: Seasonal Book Promotion Opportunities on Valentine’s Day
Whether or not you write books specifically to market at certain times of year - Christmas time, Valentine's Day, summer…
Book Marketing: How and Why to Make a Self-published Book Permafree
The issue of whether or not to offer free ebooks is often the subject of discussion online, and to help…
Opinion: Indie Authors Need To Think About Publishing Rights
Too many indie authors focus only on e-books on Amazon, says ALLi Director Orna Ross, in her First Monday Opinon…
Book Marketing: How to Raise Your Author Profile as a Local Newspaper Correspondent
In a week that also sees the launch of his latest self-published novel, Evil Unseen, British indie author Dave Sivers…
How to Create an Advance Information (AI) Sheet for a Self-published Book
It's standard practice in the publishing trade to produce what's usually referred to as an Advance Information sheet in the…
How to Use Public Speaking to Promote Your Self-published Book: A Case Study
Fresh from the launch of her second novel, Denise Barnes, indie author of fiction and non-fiction, explains the importance of…
Facebook Ads: One Author’s Experience
British indie author David Penny shares a case study of his own Facebook advertising campaign, which he's using to promote…
Book Promotion: Making the Most of Local Radio Opportunities
If one of your marketing ambitions for your self-published book in 2016 is to get a gig on a local…
Happy New Year’s Book Marketing
As the New Year takes hold, I'm sure many authors, like me, will be frantically listing resolutions for their writing…