book marketing plans Archives

How to Market a Memoir as an Independent Author

In this Alliance of Independent Authors post we'll share the nine questions you can ask yourself to build a successful marketing plan for your memoir. Scroll straight down for tips and case studies from two top indie memoir writers who share what’s worked for them: Rachael Herron and Roz Morris.

What Do I Do When a Book Launch Is Over?

Congratulations on publishing your book! As an indie author, the journey doesn't end with hitting "publish." In fact, it's just the beginning of a new adventure. After a book launch, it's crucial to maintain momentum, build your brand, and lay the groundwork for future success. In this Alliance of Independent Authors blog post, we'll cover key steps you should take to make the most of your book launch and beyond.

Top Tips for Your Nonfiction Indie Author Marketing Strategy: Reaching More Readers Podcast with Dale L. Roberts and Holly Greenland

In the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland dive into the key elements of a successful marketing strategy for nonfiction indie authors. They emphasize the importance of "findability," ensuring your books reach the right readers at the right time, and highlight the role of strategic thinking in making the most of your marketing efforts. From author websites and book covers to social media and physical marketing materials, Dale and Holly offer concise, top tips to enhance your book's visibility and deepen your connection with your audience.

Bake Marketing Into Your Writing Process: Publishing for Profit with Orna Ross and Anna Featherstone

Today on the Publishing for Profit Podcast, ALLi Director Orna Ross and author Anna Featherstone discuss how to bake marketing in with your writing process. This proactive approach is about more than just organic development; it's a strategic method of laying the groundwork early on. By integrating marketing elements into your manuscript from the start, you create a seamless transition from pen to promotion.