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New Pathways To Readers With IngramSpark

Beyond the Book — New Pathways to Readers with IngramSpark: Self-Publishing Advice Conference Highlight

In this Self-Publishing Advice Conference highlight, Ben Hughes, senior manager for UK and AU at IngramSpark, leads a panel discussion with bestselling authors Adam Beswick and Samantha Young, along with indie publisher Will Dady, on how independent authors are reaching readers beyond traditional retail channels. While the IngramSpark platform enables distribution to more than 80,000 bookstores worldwide and supports direct sales through author websites, the panel focuses on how authors are building global brands, connecting with reader communities, and driving sales through social media and other strategies. Together, they offer practical insight into expanding visibility and readership through the IngramSpark platform.
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Bookstore Indie Authors Deserve

The Bookstore Indie Authors Deserve: ALLi Members’ Big New Shopfront, with Orna Ross and Melissa Addey

What if discovering strong indie books were as simple—and as trustworthy—as walking into your favorite bookshop? In this episode, Alliance of Independent Authors director Orna Ross and campaigns lead Melissa Addey introduce ALLi’s new Big Indie Author Bookstore. They explain why it was launched now, how it differs from a standard indie author book list, and how it helps members gain greater visibility and credibility. The discussion also looks at how ALLi will work with readers, librarians, bloggers, and booksellers to connect the right readers with the right books.
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Sell More Books

‘Sell More Books’: Sneak Peek and Pre-Order with Orna Ross

Orna Ross, director of the Alliance of Independent Authors, introduces ALLi’s new guidebook, Sell More Books, now available for pre-order. The book focuses on practical, sustainable book promotion and challenges the idea that promotion is only for loud authors with big budgets. Ross explains how authors of all styles and temperaments can design promotional strategies that suit their work, their readers, and their energy. From direct sales and crowdfunding to newer AI-assisted tools, she looks at what’s changing in book promotion and why, even in an AI-driven landscape, human connection remains central.
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Self-Publishing | With ALLi | Branding, | Marketing, | & Promotion | Proudly | Sponsored | By | Bookvault | Dale L. Robert…

The Truth About Book Promotions (and Why Authors Get It Wrong): Self-Publishing with ALLi Featuring Dale L. Roberts

Is your book marketing strategy helping you grow—or wasting your budget? In this episode of the Self-Publishing with ALLi Podcast, Dale L. Roberts talks with Emma Boyer, VP of Digital Operations at Written Word Media, about what truly drives successful book promotions. They explore why branding matters, how genre impacts performance, and why waiting to market your book might be the biggest mistake you make. Emma shares actionable strategies around email list building, pricing expectations, and leveraging promotions to boost visibility and connect with readers—whether you have one book or a full backlist.
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Self-Publishing | With ALLi | Branding, | Marketing, | & Promotion | Proudly | Sponsored By | Bookvault | Dale L. Roberts,…

The Power of Relationships in Author Marketing: Self-Publishing with ALLi Featuring Dale L. Roberts

In this episode of the Self-Publishing with ALLi Podcast, Dale L. Roberts talks with Danica Favorite, community manager at PublishDrive, about what truly makes an author brand effective. They dive into how the power of relationships in author marketing, avoid the most common branding mistakes, and take real control of your marketing. Danica shares how wide distribution and authentic community-building can help authors stand out—and sell more—by owning their unique narrative.
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Self-Publishing | With ALLi | Production & | Distribution | Anna Featherstone, Rebekah Lambert | SelfPublishingAdvice.org/…

How Zines Can Boost Creativity and Build Reader Connections: The Self-Publishing with ALLi Podcast Featuring Anna Featherstone

In this episode of the Self-Publishing with ALLi Podcast, Anna Featherstone speaks with Rebekah Lambert, a poet, playwright, content strategist, and founder of the Freelance Jungle, about how authors can produce and distribute zines. They discuss how zines give writers permission not to be perfect, offer a low-pressure way to spark creativity, and help both fiction and nonfiction authors deepen connections with readers.
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Alliance Of Independent Authors | The Coming Year | In Self-Publishing | Ricardo Fayet On Marketing

The Coming Year in Self-Publishing: Ricardo Fayet on Marketing

Each year, ALLi Campaigns Manager Matty Dalrymple meets with each of our advisers to discuss what they see on the horizon in their advisory area that indie authors should be aware of. In this installment, Matty sits down with Ricardo Fayet, ALLi's marketing adviser, co-founder of author services marketplace Reedsy, and author of How to Market a Book, to explore what’s ahead in book marketing. From leveraging AI as a time-saving tool to making the most of tried-and-true marketing strategies, Fayet shares his insights on what’s working—and what’s not—for indie authors.
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Self-Publishing Advice & Inspirations Podcast | Conference Highlight | SelfPublishingAdvice.org/podcast

Monetize Your Public Speaking: Podcasts, Author Events, and Beyond: Self-Publishing Conference Highlight

Alexa Nazzaro, founder of the Axel Author Group, discusses how authors can monetize public speaking through podcasts, author events, and other opportunities. Drawing on her background as a Toastmaster, corporate presentation trainer, Dale Carnegie trainer, and TEDx selection committee member, she outlines strategies for identifying speaking engagements, crafting effective author pitches, and making the most of speaking appearances to support an author’s career.
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Marketing Forever Mindset

The Marketing Forever Mindset: Self-Publishing Conference Highlight

One of the most interesting insights from the Big Indie Author Data Drop is that even highly successful indie authors maintain a "marketing forever mindset," recognizing that marketing remains their responsibility. Despite using various tools and assistance, marketing is a constant task. Many emerging or struggling indie authors expressed that they least enjoy marketing, highlighting the need for a mindset shift from reluctant to proactive marketing.
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