author marketing Archives

The Truth About Book Promotions (and Why Authors Get It Wrong): Self-Publishing with ALLi Featuring Dale L. Roberts

Is your book marketing strategy helping you grow—or wasting your budget? In this episode of the Self-Publishing with ALLi Podcast, Dale L. Roberts talks with Emma Boyer, VP of Digital Operations at Written Word Media, about what truly drives successful book promotions. They explore why branding matters, how genre impacts performance, and why waiting to market your book might be the biggest mistake you make. Emma shares actionable strategies around email list building, pricing expectations, and leveraging promotions to boost visibility and connect with readers—whether you have one book or a full backlist.

The Power of Relationships in Author Marketing: Self-Publishing with ALLi Featuring Dale L. Roberts

In this episode of the Self-Publishing with ALLi Podcast, Dale L. Roberts talks with Danica Favorite, community manager at PublishDrive, about what truly makes an author brand effective. They dive into how the power of relationships in author marketing, avoid the most common branding mistakes, and take real control of your marketing. Danica shares how wide distribution and authentic community-building can help authors stand out—and sell more—by owning their unique narrative.

How Zines Can Boost Creativity and Build Reader Connections: The Self-Publishing with ALLi Podcast Featuring Anna Featherstone

In this episode of the Self-Publishing with ALLi Podcast, Anna Featherstone speaks with Rebekah Lambert, a poet, playwright, content strategist, and founder of the Freelance Jungle, about how authors can produce and distribute zines. They discuss how zines give writers permission not to be perfect, offer a low-pressure way to spark creativity, and help both fiction and nonfiction authors deepen connections with readers.

The Coming Year in Self-Publishing: Ricardo Fayet on Marketing

Each year, ALLi Campaigns Manager Matty Dalrymple meets with each of our advisers to discuss what they see on the horizon in their advisory area that indie authors should be aware of. In this installment, Matty sits down with Ricardo Fayet, ALLi's marketing adviser, co-founder of author services marketplace Reedsy, and author of How to Market a Book, to explore what’s ahead in book marketing. From leveraging AI as a time-saving tool to making the most of tried-and-true marketing strategies, Fayet shares his insights on what’s working—and what’s not—for indie authors.

Monetize Your Public Speaking: Podcasts, Author Events, and Beyond: Self-Publishing Conference Highlight

Alexa Nazzaro, founder of the Axel Author Group, discusses how authors can monetize public speaking through podcasts, author events, and other opportunities. Drawing on her background as a Toastmaster, corporate presentation trainer, Dale Carnegie trainer, and TEDx selection committee member, she outlines strategies for identifying speaking engagements, crafting effective author pitches, and making the most of speaking appearances to support an author’s career.

Beyond the Gold Seal: Leveraging Book Awards for Indie Author Marketing

In this Alliance of Independent Authors post, Book Award Adviser Hannah Jacobson discusses leveraging book awards. She shares how indie authors can use book awards to boost their book's visibility and credibility. She offers practical tips on leveraging awards in your marketing strategy.

The Marketing Forever Mindset: Self-Publishing Conference Highlight

One of the most interesting insights from the Big Indie Author Data Drop is that even highly successful indie authors maintain a "marketing forever mindset," recognizing that marketing remains their responsibility. Despite using various tools and assistance, marketing is a constant task. Many emerging or struggling indie authors expressed that they least enjoy marketing, highlighting the need for a mindset shift from reluctant to proactive marketing.

Five Reasons Authors Need an Email List: Reaching More Readers Podcast with Dale L. Roberts and Holly Greenland

In the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland discuss five compelling reasons why authors should maintain an email list. They address the common perception that email marketing is crucial for an author's business despite some authors' reluctance to embrace it. The hesitations often stem from concerns about time and effort, technical challenges, fear of spamming, and a lack of understanding or concern over costs. However, Dale and Holly argue that email marketing does not demand excessive time, expertise, or financial investment. With a plethora of online tutorials and free email marketing services available, the primary barrier for many is simply inexperience—a starting point for everyone.

Bake Marketing Into Your Writing Process: Publishing for Profit with Orna Ross and Anna Featherstone

Today on the Publishing for Profit Podcast, ALLi Director Orna Ross and author Anna Featherstone discuss how to bake marketing in with your writing process. This proactive approach is about more than just organic development; it's a strategic method of laying the groundwork early on. By integrating marketing elements into your manuscript from the start, you create a seamless transition from pen to promotion.

December 13, 2023
Howard Lovy
Podcast
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Successful Marketing for Multigenre Authors: Reaching More Readers, With Dale L. Roberts and Holly Greenland

In this episode of the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland discuss successful marketing for multigenre authors. What are the pros and cons of writing in multiple genres? How it can impact your author brand? They share proven techniques for marketing your multigenre books to the right readers.

November 22, 2023
Howard Lovy
Podcast
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The Seven Processes of Publishing: Marketing

Today, the Alliance of Independent Authors AskALLi team is examining the fifth process of publishing: marketing.

Social Media for Authors: How to Avoid Wasting Writing Time

Social media. Love it or hate it, there’s no getting away from it. Whether you’re using it because you feel you have to or because you’re a social media addict who can’t get enough, there is a role for social media for indie authors. In today's post, author member Rachel McCollin teaches us how to avoid wasting writing time.

August 10, 2019
Rachel McCollin
Process 3 & 4: Production & Distribution
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