author branding

Multiple Identities

One Author, Many Faces: Managing Multiple Identities

As indie authors expand their careers, many discover that one name doesn't always fit all. A romance author might pivot to horror. A nonfiction writer might decide to finally publish that novel. Or someone who writes across genres may wonder whether each audience needs a different kind of branding. The result? Writers are managing multiple identities—some under different pen names, some through distinct imprints, and others just by shifting tone and voice depending on the context.
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StorySelling

StorySelling for Authors: Self-Publishing Conference Highlight

Join Bill Mueller in this session for novelists, poets, and nonfiction authors who want to harness the power of StorySelling to create deeper connections with their audience and encourage them to purchase. Learn the psychology behind why stories work, a life-changing technique for uncovering and crafting compelling stories from your own experiences, and how to seamlessly integrate stories into your marketing and promotional materials across a wide variety of platforms.
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Building Authentic Connections

Building Authentic Connections with Your Audience: The Self-Publishing with ALLi Podcast Featuring Dale L. Roberts

In this episode of the Self-Publishing with ALLi podcast, host Dale L. Roberts chats with branding expert Dan Blank about building authentic connections, balancing creativity with marketing, and the key role of branding in an author’s success. Dan shares tips on audience growth, cost-effective strategies, avoiding pitfalls, and staying true to your voice while adapting to trends.
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Todd Fahnestock

Unlock the Secrets of Author Branding with Todd Fahnestock: The Self-Publishing with ALLi Podcast Featuring Dale L. Roberts

Award-winning indie author Todd Fahnestock reveals the secrets to building a successful personal brand and connecting with readers in this insightful interview. From mastering in-person sales to harnessing the power of storytelling, Todd shares key strategies for branding and promoting your books. Curious how email marketing and newsletters can boost your reader loyalty? Todd breaks down his best practices while emphasizing the importance of authenticity and learning from failure. Discover what it takes to craft a compelling author journey in today's competitive landscape.
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Authenticity For Indie Authors

The Ultimate Guide to Authenticity for Indie Authors

The term “authenticity” is banded around a lot when it comes to marketing. But what does it mean and how do you “do it”? Well, that’s what the Alliance of Independent Authors AskALLi team aims to answer today. With deep thanks for the contributions from members and partners. In particular, Connor Whiteley, A.G. Billig and partner member Karen Ferreira.
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What is a Cover Information Sheet?

Every reader has had a book cover catch their eye from the shelves of a bookstore, or even from a long list of Amazon search results. Sometimes all it takes is one glance. But how do you go from twinkle in your eye idea to reader grabbing cover design? Tim McConnehey, founder of Izzard Ink explains how the cover information sheet is central to taking your concept to completed commission.
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Collage Of Book Covers

Book Marketing: How the Cover of Your Self-published Book Influences Your Brand as an Indie Author

Do your book covers convey your author brand effectively? Professional book designer Aimee Coveney explains the many benefits of good cover branding for self-published books and shares simple tips on how to develop effective author branding for your books, whatever kind of book your write.
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