author branding Archives

The Ultimate Guide to Authenticity for Indie Authors

The term “authenticity” is banded around a lot when it comes to marketing. But what does it mean and how do you “do it”? Well, that’s what the Alliance of Independent Authors AskALLi team aims to answer today. With deep thanks for the contributions from members and partners. In particular, Connor Whiteley, A.G. Billig and partner member Karen Ferreira.

August 3, 2020
AskALLi Team
Business & Planning, Process 5 & 6: Marketing & Promotion, Top 100
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What is a Cover Information Sheet?

Every reader has had a book cover catch their eye from the shelves of a bookstore, or even from a long list of Amazon search results. Sometimes all it takes is one glance. But how do you go from twinkle in your eye idea to reader grabbing cover design? Tim McConnehey, founder of Izzard Ink explains how the cover information sheet is central to taking your concept to completed commission.

October 11, 2019
Tim McConnehey
Business & Planning, Process 2. Design & Formatting
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Book Marketing: How to Create An Author Brand – Case Study with Jessica Bell

An informative and inspiring case study of how one indie author, Jessica Bell, devised a new author brand to cover her diverse collection of fiction and poetry.

Book Marketing: How the Cover of Your Self-published Book Influences Your Brand as an Indie Author

Do your book covers convey your author brand effectively? Professional book designer Aimee Coveney explains the many benefits of good cover branding for self-published books and shares simple tips on how to develop effective author branding for your books, whatever kind of book your write.

September 3, 2016
Aimee Coveney
Process 2. Design & Formatting, Process 5 & 6: Marketing & Promotion
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Book Marketing: How to Develop and Use an Indie Author Brand

With so many other authors vying for the same readers, what's the best way to stand out from the crowd?…