Today, the Alliance of Independent Authors AskALLi team is examining the fifth process of publishing: marketing.
Everyone knows they need to find readers, but once you identify where they are, how do you capture them? How do you turn them into super fans? In today's post, Alliance Independent Authors Director Orna Ross takes the main stage to explain everything you need to know about true fans and super fans.
In this #AskALLi Self-Publishing Fiction & Nonfiction Salon, Sacha Black interviews Orna Ross about the concept of ACCESS Marketing from her new book, Creative Self-Publishing. ACCESS stands for Attract, Captivate, Connect, Engage, Subscribe, Satisfy, Sell and ACCESS marketing is a carefully crafted sequence of communications—which you also use to get words for your work-in-progress—that gives you direct access to the right readers for your books.