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Passion Projects

Writing, Publishing, and Marketing Passion Projects: Publishing for Profit with Orna Ross and Joanna Penn

Your first book is often a book of the heart—a book you must write—but once your publishing business is more developed, how do you know when to submit to the muse, when to "write to market," or at least consider business outcomes? In this Publishing for Profit podcast, Orna Ross and Joanna Penn talk about passion projects and why they are even more important for authors in an age of generative AI, plus tips for writing, publishing, and marketing these truly personal books.
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Creative Passion

Use Your Creative Passion to Discover Your Niche: Creative Self-Publishing Podcast with Orna Ross and Howard Lovy

On the Creative Self-Publishing Podcast, ALLi Director Orna Ross and News and Podcast Producer Howard Lovy discuss using your creative passion to discover your genre, niche, and micro-niche. We all have something specific that inspires us. But we need to translate that inspiration into defining our specific categories so readers can find us. That, in turn, can fire up our creativity.
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