Porter Anderson presents SELFe

What does it really take to build a lasting author platform in 2025? In this episode of the Self-Publishing with ALLi Podcast, host Dale L. Roberts chats with indie author Kerrie Flanagan about what it means to grow and sustain an author brand in today’s crowded publishing world. From mastering the tools that matter to balancing multiple genres under different pen names, this conversation offers practical insights for authors looking to deepen their reader connections and expand their reach.

As indie authors expand their careers, many discover that one name doesn't always fit all. A romance author might pivot to horror. A nonfiction writer might decide to finally publish that novel. Or someone who writes across genres may wonder whether each audience needs a different kind of branding. The result? Writers are managing multiple identities—some under different pen names, some through distinct imprints, and others just by shifting tone and voice depending on the context.

My ALLi author guest this episode is Mark David Gerson, an award-winning author of more than twenty books spanning fantasy, memoir, and writing guides. He once avoided writing, but eventually embraced it—and now helps others do the same through his coaching, workshops, and books. He’s also a screenwriter and visual artist who sees writing as both a creative and spiritual act.