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Marketing Middle-Grade

Marketing Middle-Grade or Young-Adult Books and More Self-Publishing Questions Answered by Michael La Ronn and Sacha Black: Member Q&A Podcast

In the latest installment of the AskALLi Member Q&A podcast from the Alliance of Independent Authors, hosts Michael La Ronn and Sacha Black discuss effective strategies for marketing middle-grade or young-adult books. They emphasize the importance of targeting parents rather than children and recommend networking with other authors in the same genre to maximize visibility and sales.
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Values And Stories

Values and Stories Should Drive Your Email Marketing: The Creative Self-Publishing Podcast with Orna Ross

In this Creative Self-Publishing episode, Orna Ross talks about the transformative power of values-based, story-driven email marketing. Discover why aligning your email campaigns with your core values can foster deeper connections with your audience and boost engagement with your emails. Orna walks you through the essentials of crafting compelling stories that resonate with readers, build trust, and drive action. Revolutionize your email marketing approach by putting values and storytelling at its heart.
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British Book Awards

Alice Munro’s Legacy, British Book Awards, and Tech Legal Battles: The Self-Publishing News Podcast with Dan Holloway

On the Self-Publishing News Podcast, Dan Holloway pays tribute to the late Nobel Prize-winning author Alice Munro and highlights recent British Book Awards winners, including Rebecca Yarros's Fourth Wing. He covers major tech and legal news: OpenAI’s disbanded risk project, the EU's fine on Microsoft, and ByteDance’s legal battle over TikTok. Dan also discusses Sony Music’s legal stance on AI and the ongoing mysteries in the blockchain world.
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Manga Publishers

Manga Publishers Win Major Piracy Case and AI Narration Advances: Self-Publishing News Podcast with Dan Holloway

In this episode of the Self-Publishing News Podcast, Dan Holloway discusses a significant legal victory in Japan where three manga publishers won $10 million in damages from a piracy site, potentially setting a precedent for how lost earnings are calculated in copyright infringement cases. This ruling could reshape the global debate over the impact of piracy on sales. Dan also touches on HarperCollins' partnership with Eleven Labs for AI-narrated audiobooks, exploring the balance between technological advancements and traditional publishing ethics.
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Book Whisperer

Shaun Loftus Explores The Book Whisperer’s Tailored Publishing Support and the ‘Unconference’ in Florence: Creating Better Books Podcast with Howard Lovy

In the latest episode of the Creating Better Books podcast, ALLi News and Podcast Producer Howard Lovy interviews Shaun Loftus, founder of The Book Whisperer, which offers complete publishing services for indie authors. Shaun shares her journey from a tech-savvy marketing director to a leader in indie publishing, emphasizing the educational approach of The Book Whisperer in guiding authors through the complexities of self-publishing. The discussion also touches on the upcoming “unconference” in Florence, a unique event designed for authors to collaboratively set the agenda and share insights in a peer-to-peer learning environment.
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