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Why Every Author Should Self-Publish Once: Creative Freedom, Empowerment And Opportunity

Why Every Author Should Self-Publish Once: Creative Freedom, Empowerment and Opportunity

Every Author Should Self-Publish OnceLast week, I was invited on behalf of ALLi to present a fifteen-minute speech on the state of publishing for the independent author at The Bookseller’s Author Day. The title of my speech was:  Why Every author Should Self-publish Once. Having experienced the conference and its follow-up, I now believe this more than ever. This is the speech (which was not recorded).

As we will hear from the other speakers today, winds of change are blowing through the publishing community and today I’d like to speak personally first, about where they are taking me as an author and poet and also draw on my experience and observations as Director of the Alliance of Independent Authors–ALLi, “ally” with an i.

I first self-published very much as an experiment. I was wary for all sorts of reasons. I had worked as a journalist and author for many years, as a literary agent (briefly) and ran a writing school. I had trade-published non-fiction with an indie press (Attic, a Dublin feminist press, now defunct) and fiction with a corporate publisher (Penguin). The former was a positive experience, the latter less so, and idea of creative control appealed.

But I am not drawn to technology, and not particularly entrepreneurial. As a former creative writing instructor and literary agent, I was hyper-aware of the quality issues around self-publishing.So I approached cautiously, in a spirit of exploration and experiment, with a handful of poems I would turn into a small chapbook.

What I found changed everything. I was soon asking my publisher for a reversion of rights and that move from Penguin to self-publishing was the best move of my writing life, giving me creative  freedom and empowerment beyond my imaginings.

I saw how most of my concerns about self-publishing had been born of ignorance and unconscious bias. These were dissolved by the experience of doing the actual work. And years later, I am still awed by the opportunities digital publishing delivers to authors.

That’s why I think every author should self-publish once, at least. There are so many myths and misconceptions swirling around this topic, and each self-publishing experience is so unique, that the only way to know what self-publishing means for you is to try it and see.

Every Author Should Self-Publish Once: Three Kinds of Self-Publishing Author

The terms around contemporary authorship can be confusing. At ALLi,  we see it, “self-publishing” is an umbrella term and the self-publishing community has three kinds of writer, all of whom have different aspirations, needs and outcomes.

At ALLi, we give them different names, so we know who we are talking about, and how to best serve them.

1) The Self-Publishers

This group is primarily interested in writing, and though they may enjoy the tasks associated with publishing, they have relatively little interest in the business side of things. They publish their work in the sense of making it public — on blogs, and social reading sites like Wattpad. Or they are publishing a book for family, friends or their own community.

(This sector is also where you’ll find most vanity-publishers fishing for business, convincing writers that they have “published” a book, when all they have done is printed and catalogued it.)

For these writers, publication is primarily an expression of self. They may, or may not, produce well-crafted writing and may, or may not, produce well-crafted books — but they are less interested in reaching readers than in expressing something, and putting it out there.

Just because it is not always perfectly executed does not mean that the effort itself is not valid, in some cases noble. The snobbery that has traditionally met these writers’ efforts is ill-judged. (Snobbery always is). We all know that writing is magic, a powerful agent of healing and transformation. What is not so often acknowledged is that so too is the act of publication.

2) The Indie Authors

These are the writers who want to reach readers on an ongoing basis and hope to make a living from their work. If they come to the self-publishing because they see it as a second-best to trade-publishing, they can go through a tough time at first, and may fall away, defeated by the work needed if they are to bridge the gap between what they want and making it happen.

It’s not just the day-to-day labour of editorial and design and social media but the personal growth and change of mindset necessary if they are to succeed. (more on this here).

Those who stay the course begin to engage with, not resist, the work inherent in good publishing: working with suitable beta readers and editors, understanding where their books fit in the wider publishing ecosystem, learning what genres and format and categories fit their projects, discovering what they have to say, finding their voice.

This stage is also about finding the tools and techniques and platforms that allow them to publish their book(s) well, which means reaching readers and making sales. It takes the writer on the creative ride of their life and most need a good deal of help and support at this point.

At ALLi, we spot when an author-publisher goes indie; it is the moment when success begins to kick in. The authors are now meeting their own creative intentions: finishing the books, reaching the readers, learning from the mistakes, taking the lessons into the next book.

Indie authors are the core of ALLi’s membership and I count myself among that tribe. We are “indie”, not just because it allows us to borrow some secondhand cool from the worlds of film and music (though, yes, we book nerds need all the cool we can muster!) but because the indie attitude of mind is core to what we do: our most defining feature, and our most essential tool.

Independence in our community comes in varying shades. Some of our members are fiercely autonomous, as DIY as it’s possible to be, actively advocating the self-publishing route for all, and predicting the imminent end of trade-publishing as we know it. While these tend to be most vocal, far more members are very happy to collaborate with a publishing service where that seems advantageous, some working with paid services, others with trade publishers.

It’s only a few authors who are so politically motivated by their indie status that they will turn down an offer that makes sense and does good things for their book(s).

At ALLi, being an indie author doesn’t mean that you are wedded to self-publishing in every situation. Some people use the term “hybrid author” to describe a writer who publishes books both through trade and self-publishing platforms. We believe the term “indie author” adequately — and best — describes such a writer.

‘I am a hybrid’?  Um… no. (Sounds rather weird)

‘I am an indie?’ Hell, yes. (Sounds rather wonderful).

3. The Authorpreneurs

Authorpreneur is a mast-up word (author + entrepreneur). A new word for a new kind of job. Some think it faddy or forced but it is gaining traction in our community because it describes a different kind of author, one we barely knew existed before they emerged, in droves, with the onset of digital technology.

Authropreneurs apply entrepreneurial skills and mindset, and those digital tools, to making a sustainable and ongoing living as an author.

They know how to promote, market, sell and profit from their writing, not as a once-off, but through the dedicated application of one of ten possible business models.

Key to success as an authorpreneur is being able to adopt an independent, creative growth mindset.

Every Author Should Self-Publish Once

Cartoon of speaker Orna Ross drawn on Indie Author Day by Sarah McIntyre: @jabberworks

The Indie Mindset

A creative mindset is the belief that with sincere creative intention, and enough creative attention, we can develop the abilities, skills, and resources we need to attain our goals.

As psychologist Carol S Dweck has described so well in her book Mindset, a fixed mindset makes you concerned with how you’ll be judged by others. A growth mindset sees you concerned with improving yourself.

That’s another reason why every author should self-publish, at least once. It helps develop the mindset you need for success.

I’d like to take a moment to outline how it operates in practice. This is no optional extra, it is the one thing that all successful independent authors share.

We Value Publication Over Validation

An indie author recognizes that publication is not somebody in a publishing house deciding that your book is “good enough”. Publication is seven processes that we need to get right, if we are to publish successfully: editorial, design, production, distribution, marketing, accounting and rights licensing. Thanks to technology, there more ways than ever to approach those publishing tasks.

We Choose Digital Over Brick

The business model of print books selling in bookstores is not commercially viable for most indie authors. Economies of scale mean we currently can’t compete with trade publishing in print. But digital books— ebooks, audiobooks and POD (print on demand) books — reach a global audience, have relatively inexpensive production costs, and a point-of-purchase at the moment of discovery. This makes them ideal for selling directly from our own author websites, as well as through the large number of digital online stores available worldwide.

Selling well-written and well-published digital products in online bookstores, we can compete. The reader doesn’t know, and doesn’t care, who published the book. It’s the author, or the subject-matter, that they care about.

Digital delivers a level playing field and where the field is level, indie authors are succeeding in great number, reaching the top of every sales chart.

We Don’t do “Frontlist” or “Backlist”.

Digital also does away with the notion of “out of print”. We know a book is new to a reader the day he or she first discovers it. If the content isn’t time-sensitive, then we can promote a book whenever we want.

We Think Global Not Territorial

Titles that might have struggled to sell enough numbers at territory level become viable with a global readership. The big self-publishing platforms like Amazon KDP, Apple Books, Google Play, Kobo, Ingram Spark and Nook are all global platforms, and are all investing in expanding their global presence — as are distributors like Smashwords, Draft2Digital, PublishDrive and StreetLib. All great news for indies.

We Collaborate Rather Than Compete

The indie author community is distinguished by its outstanding sense of collaboration and co-operation. Writers are banding together and supporting each other, as we catch this new wave of empowerment.

  • We are showing each other how to do the tasks we need to do, with a minimum outlay of time and money.
  • We are sharing the techniques and tools, the news and views, that empower each of us write and publish well.
  • We are telling each other about good services (that help us sell good books) and how they differ from vanity outfits (that sell shoddy author services).

Indie authors are sometimes criticized for being too supportive and not critical enough. It’s not that we don’t see each other’s mistakes. We know that nitpicking over errors is not half as useful as sharing the advice and motivation and support that’s needed to create a good book, finish it off, and publish it well.

Actually, we love the mistakes. We know that mistakes are how we learn.Writing and publishing are both creative skills, learned by doing. So we try, we fail, we try again and, as Beckett said, next time we fail better.

We Work With Partners To License Our Publishing Rights Overseas and in Subsidiary Formats

Collaboration and partnership extends to publishing services, both paid and trade. The indie author knows that to take advantage of our publishing rights requires partnership and cooperation with author-services, publishers, online licensing platform and literary agents. We enter into agreements with such partners in a spirit of negotiation and collaboration for mutual benefit.

We Value Non-Exclusivity

We know the more retailers, and regions, and formats a publisher uses, for author-publishers and trade-publishers alike, the stronger the foundation for consistent, long-term income.

We Welcome Abundance Over Scarcity

Abundance is how nature, the fundamental model for all creativity, operates. An oak tree throws a lot of acorns to get one baby oak. What’s important in an abundance model is not how many bad books are enabled. They don’t, as some commentators suggest, “clog up the system”. They quickly fall into the invisible nether regions of the online retailers.

What matters is how many good books are enabled.

As every author knows, you turn out a lot of words to get a book that’s good enough to put out there. Yes, there are exceptions, those few books that arrive and write themselves, but generally speaking, the more pages that have hit the trashcan in the making, the better the book.

And it’s the same with publishing (with everything, actually). The more we do it, the better we get. With the right mindset, the author who publishes a “bad” book today is on the way to a better one next time.

We Are Proud Of Our Indie Status

We recognize are central to a revolutionary shift in publishing, which needs to move from seeing the author purely as a resource (in the new parlance “content provider”) to respecting the author as a creative director with much to offer in each step of the publishing process.

We are proud of our indie status and carry that self-respect into all our ventures, negotiations and collaborations for our own benefit and that of other writers.

Indie Authors & Trade Publishing

Professional, motivated, resilient, determined and hardworking, indies are the kind of authors that trade-publishing most wants to work with. The irony is that these are the kinds of writers who find trade-publishing systems most frustrating, particularly the inequality of the working relationship that gives them poor terms and conditions, and refuses them creative input into key decisions around cover design, branding and marketing.

Restrictions around format and pricing and overly long publication lead times are also off-putting when compared to the far more favorable terms and conditions offered by the Big Six self-publishing services: Amazon, Apple iBooks, Kobo, Ingram Spark and Nook and aggregators.

For an indie author, trade publishing is an author service, not the other way around and when that sector wants to attract indies, it needs to offer terms that are far better than the typical publishing contract, which fails to acknowledge their platform and readership and their need to split print, e-book and audio rights. (See Indie Author Feedback on this here)

Challenges For Author-Publishers

But it’s not all day-long laughter in indie-author land. There are challenges. With all our newfound freedoms come more responsibilities.

  • Writing A Good Manuscript

A huge challenge in itself that often gets forgotten in publishing conversations

  • Publishing A Good Book

Education is needed to convince authors of the absolute need to invest in good, qualified editors, in particular, and the other publishing processes. Reaching readers is a tough challenge for all, especially those in over-supplied and under-read genres like poetry, literary fiction, memoir and narrative nonfiction. And good author-publishers also understand publishing rights and how to sell them.

  • Encouraging Critique

When we hire our own editors, design and production people, we may not be challenged enough by those around us. Motivation and encouragement are primary during the first four stages of the writing process but there comes a point in the publishing process where robust critique is essential. We need to ensure we set ourselves up to receive it from the right people, at the right point in the process.

  • Finding Acceptance

The wider publishing world has yet to open up to indie authors and that can be hard. We would like to be part of the wider publishing ecosystem. We would like to be in bookstores, at literary festivals, recognized in prizes. We would like the assumption that we self-publish because we can’t get a “proper” publisher dissolved. This may be true of some authors but they are the least influential authors in our sector.

Every Author Should Self-Publish Once: Experience The Power Shift

Despite its undoubted challenges, I come back round to saying it again: every author should self-publish at least once.

Even if self-publishing is not for you, having experienced the seven stages of publishing for yourself, and tasted the creative freedom it brings, the prospect of a trade publishing deal, or an assisted self-publishing package, becomes a different prospect.

Our attitude changes from “Please, please, publish me, please” to “What are you, the publishing service, bringing to the table? What do I have to give up? What do I gain?”

So to answer the question inherent in the invitation to speak here today: the state of the independent author in publishing is happier than it has ever been. Power has shifted in our industry towards authors, and if we want to claim that power we have to claim the responsibilities as well as the freedoms.

We have to step up and do the work.

There are challenges, as we have seen, but we have come so far, so fast. And we’re only just beginning. The wind of change is blowing. It is a fair wind. And it is behind us.

Orna Ross

Irish indie author, Orna Ross is a bestselling and award-winning novelist and poet, blogger and creative community builder. Through her work for the Alliance of Independent Authors and The Creativist Club, she empowers authors and other solo-entrepreneurs to build successful creative businesses around work they love--the creative way. "One of the 100 most influential people in publishing" (The Bookseller). Tweet her: @ornaross.

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  1. Thank you, Orna, for the best explanation of indie-authoring I’ve read. For more than two decades our membership-based group of indies (Fresh Ink Group) has been supporting each other with adaptive planning for managing our literary careers, including publishing for the past ten years. However, in the past year people are increasingly coming to us full of misinformation, myths, scam-warnings, and worse while trolls whisper “they’re trying to take advantage of you” in their ears. Yes, bad choices and bad players abound, but that means we must learn to discern what works for each of us. Painting entire industries with broad strokes based on lies or one’s own limited exposure is never smart, yet the self-styled experts traffic in spreading damaging information. I wish more would read your comments before talking to us. Then we could explain why some don’t fit in our group, and why others do, and offer our experience and often professional expertise without starting from suspicion and ignorance. We started doing this our own way because we decided our way would be best for us. You get that, Orna, and dare I say maybe even respect it. So, again, thanks for being that voice of reason.

  2. As a long-time self-published author, I have defined self-publishing differently than you have. You state, “Self-publishing is the perfect verb for writers for whom publication is primarily an expression of self. They may, or may not, produce well-crafted writing and may, or may not, produce well-crafted books — but they are less interested in reaching readers than in expressing something, and putting it out there.”

    Writers who self-publish do it primarily to take complete control of their publishing life. Serious self-publishers strive to produce well-crafted books, and they are very interested in reaching as many readers as they can. They have the opportunity to do this because their books—unlike traditionally published books—are not filtered for content and subject matter. They can also keep a book ‘in print’ for years, whereas traditional publishers put books ‘out of print’.

    Self-published authors work to make a living out from their books because unless you are in the top crust of book-selling authors, you won’t making a living if you go the traditional route. Not only do self-published authors strive to reach this goal, many do.

    Self-published authors are also called independent authors, independent publishers and indies.

    As a self-published, indie author, I publish both eBooks and paperbacks. I sell many at markets, at shows and in person. My next step is to get paperbacks into independently-owned brick stores. I have some self-published author friends who do this already.

    I agree; we think globally and regionally, but I put more emphasis on regionally because I sell many books to readers in my own province through face-to-face meetings.

    Yes, we do support each other. We share information and help when other self-published, indie authors need it.

    I completely agree with this, “For an indie author, trade publishing is an author service, not the other way around and when that sector wants to attract indies, it needs to offer terms that are far better than the typical publishing contract, which fails to acknowledge their platform and readership and the need to split print, e-book and audio rights.”

    I believe there are five types of publishing out there. I distinguish between them to help new writers looking to self-publish avoid the dangers of ‘hiring’ subsidiary publishers and joint-publishers where they can lose a lot of money and come away with a horrible publishing experience. My blog to define these five is here: http://dianetibert.com/2015/11/06/revised-five-types-of-book-publishers/

    1. Thank you Diane and apologies for the delay in replying… I agree we can all use these terms differently… this is just the way we think of it, that allows us to keep our members and followers straight in our heads, and meet their needs. All of these terms are fluid and there isn’t any right answer. I liked your post on the 5 kinds of publishers and completely agree that hiring a vanity service is different to self-publishing — and that there are some awful services out there. But we have members who choose to use self-publishing services who are very happy with them. http://selfpublishingadvice.org/opinion-why-i-dont-diy/ Every author is different and definitions aren’t easy! Thanks for joining our conversation!

  3. There is one particular point that you make in this article that really struck home with me. In the past I have referred to myself as a “hybrid” author – meaning that I publish both through traditional publishers as well as independently publishing my own work.

    I mean it sounded cool – right? Almost like calling myself a Transformer.

    “I am Hippopotamus Prime! Beware my wrath, evil Decepticons!”

    Maybe this is an antiquated concept.

    I mean really – when you stop and think about it, I publish my work independently because it suits my purposes. I likewise publish my work through a traditional publisher – BECAUSE IT SUITS MY PURPOSES!

    Either way – that is an independent decision that I make – and therefore maybe it is time to start calling myself an indie author – first and foremost.

    But I am STILL a Transformer, dang it!

  4. I agree with most of the comment above. As the late JL Carr (A Month in the Country) said, ‘Everyone should try to sell something.’ Meeting real people is better than throwing a bottle with your message enclosed into the ocean.

  5. Speaking as a new author who has used a publishing service? I found the printed version of your speech illuminating and like a breath of fresh air. The one thing that being an ‘Indie Author’ does for me, as is well illustrated in your excellent speech, is that it gives me hope!

    I have done the rounds of contacting various agencies who often use the quote of ‘ I enjoyed reading your chapters but they were not for me’. This as a fledgling author, says everything, but tells you nothing!

    That god for organisations like ALLi and their welcoming sense of camaraderie and do know what? You are so right Orna in the words of Bob Dylan, ‘The time they are a-changing’.
    Sorry for my ‘up the establishment’ rant.

    You’ve fired me up so I’m off to finish book three.
    Bless you all.

  6. I’m so glad I joined this organization! I’m still working on completing my first novel, but it’s posts like these, and the opinions of authors like yourself that help confirm my commitment to go the indie route. I vacillated for a while on this decision, but time and time again, when faced with insightful descriptions (such as the one above) of what it means to be an indie-author, I realized that, at my core, I’m indie all the way. Fear and worrying about how I’d be perceived by others were the two biggest reasons for my indecisiveness. Reading posts like this ignite me in a way that burns some of that fear away and remind me that I was born to be an indie-creative. Thank you!

  7. Great summary of the indie life and challenges. I would add, that many years ago I turned down a contract with a big publisher because I didn’t like the compromises I would have to make. At that time, indie was viable, so I worked with small presses. I’ve also worked with mid-size trad press. While I had some really good small press publishers, I also had some nightmare ones. When my last publisher closed, I had offers from other small presses, but I’d done the one-book try of indie and was hooked.

    Three years into this, I don’t have as many stars in my eyes, but I still wouldn’t go back. Just looking forward and loving publishing in a way that wasn’t possible before, even with great publisher/partners (loved the writing, connecting with readers, but HATED the business of publishing and the lack of control and data!). I do realize this isn’t for everyone, but yeah, I agree. Try it at least once. 🙂

    1. Thanks Pauline and thank you for being a member of ALLi and all your helpful posts and contributions. I totally agree that the joy of being the creative director of our projects greatly outweighs the challenges. Going indie was the best move of my writing life and has brought me places I hadn’t even begun to imagine. Like you, I’m hooked. Wot larks!

  8. I could not agree more. All of the above. Amen.

    And let me add my small “yop!” to the chorus of established trade published authors who have a choice on a project by project basis and are now choosing to go indie.

  9. Two points.

    1. I am very open to help others. I have guided a number of people through self-publishing, turning down one $10,000 check for that help. I connect writers with experts in some specific fields so they can get their work checked. I offer advice on forums when asked. But as a whole, indies tend to be too kind. Indies go on and on about how poor works by self-publishers “ruin” the market for the rest of us, but every time some illiterate poster complains on the KDP forum, for example, that no one bought his book, only a few people will dare say that the so-called book (of 30 pages) really just isn’t good at all. Some of these are pretty obviously people who cannot write but are looking for what they think will be a quick buck. Yet other posters encourage them with “you’re a great writer, keep on writing.” Encouragement is great, but at the risk of sounding elitist, I think it woulds be given to serious writers who are concerned with their craft, not just making a buck.

    2. It is easy to write “we would like the assumption that we self-publish because we can’t get a “proper” publisher dissolved.” But in reality, isn’t that the truth for the majority of us? I published exactly one piece of fiction in 35 years. Quite a bit of non-fiction, but only one short story. I submitted my first novel to more than a few agents and publishers only to get ignored. So I self-published. I am not ashamed of that. I enjoy writing and am tickled pink that anyone enjoys reading my work. As an added bonus, I make far more money than most trad-published writers.

    I am an indie writer, something I am neither proud of nor ashamed. I am proud of my books, but the avenue on how my books get to the reader is merely a tool. But I did start self-pubbing because I could not get my books picked up by a trad publisher. The fact that I would not go the trad route now unless the offer was really pretty amazing, but that does not take away the fact that I tried to get a trad publisher to accept my work.

    1. Totally agree on your first point. On point 2, we are seeing increasing numbers of writers who are leaving trade publishing to go indie… and many more like you, who start off from that position, but come round to understanding the advantages of going indie. So I’m not sure that it is the case for the majority any more actually. Certainly, it’s not true for everyone and so I think it will be a good day for us all when it’s not an assumption. thank you so much for your thoughtful comments

  10. Great article! When self-publishing I agree that you need the help of a good editor. But where do you find one. I published my first novel last year and the editor I used was awesome; the only problem was it took her soooo long to do it. I just finished my second novel and it’s now in the editing process with the same editor. She’s had it for three months and I haven’t gotten anything back yet. It’s extremely frustrating. Any ideas how people find good editors?

    1. Hi Annelise, Three months is unacceptable. (Hope you didn’t pay in advance.) You have to set the terms up front; writers can’t afford unjustified wait-times—there are too many lulls already in writing/publishing. You could fire her. Or you could pay her more. Either move would get you back in gear. I feel for you, though, since she helped you before, you hate to let her go.

      I’ve had two editors, one for each for my two published books. The first I found on Craigslist. I picked a region where my reader demographic might reside (San Francisco in the case of “Some Swamis are Fat”), and perused the writing-related service ads. There were lots of editors and I contacted about 4. One was particularly personable and amenable. Once on the phone, I knew she’d be good for me. $50/hour was a lot for me, but she did exactly what I needed, resonated with the book, delivered as promised, and actually became a good friend (that I never actually met). Then she died.

      For my next book (“I Did Inhale—Memoir of a Hippie Chick”), a bigger project I was emotionally invested in, I offered a retired friend—an avid reader and also my demographic—to pay her to read my book, take notes, and consult me on how I might improve it. She joyfully agreed and her rate was unbelievably fair considering her literary prowess. But she was flattered and thrilled to call herself an editor now, (and our working together ultimately sparked a new career for her as a local reporter).

      This second editor was really a paid beta reader, but provided exactly what I needed, full of heart and patience. I got to brainstorm at length about my book without wearing someone out, and she got paid to read and help!

      In both cases, I explained up front that my chief concern was readability, not typos or spelling. I didn’t want them losing their train-of-thought by having to comment on punctuation. Copy editing is a different mind-set. (But I did later find 90+ misspellings in the second book!)

      I believe there are lots of people to help you out. Including good beta readers who might not charge much. Finding someone enthusiastic is key. Both my ‘editors’ were delightful people I joyously acknowledged in the front matter of my books.

      The person you’ve hired is not hungry enough, not interested enough, or both. I recommend at the very least asking her what the hold-up is about. (The editor of my second book got sluggish later reading another manuscript of mine, and it turned out the war-related references made the reading difficult.) Your editor might have an explanation (?).

      Hope this shows you can play it any way you want. Best of luck to you!
      W.M. Raebeck

  11. Awesome inspirational talk, Orna. I’m a new ALLi member just on the brink of submitting to Kindle Scout this week, but prepared to correct course and go fully indie if it doesn’t work out. That flexible agility is key to author success these days, I think. My climb on the steep learning curve of the last months has taught me SO much, and I’m thankful to be a part of ALLi now. Thank you for sharing your voice–our voice.

  12. Excellent article, Ms. Ross. This is my first year – well actually next June 2016 will be my first year. I have written three novels and published four ‘books’, the latest being a combined book featuring all three novels rolled into one cover for the holiday season shoppers.

    The issue of marketing can be daunting. I would warn anybody wanting to make a living being ‘indie’ to start with a sizable bank account.

    Best of luck and Happy Holidays.
    Ben

    1. Indeed! Like any business, marketing books calls for investment and any money spent must be spent wisely. Many of our members invest more time than money, especially at first. And we advise writers not to invest a penny in marketing until they have worked out who their reader is and what they are offering them. Money helps only if it is spent on the right services… of which there are few. Thank you for reading and commenting!

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