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Process 5 & 6: Marketing & Promotion

Self-publishing Author Advice about reaching readers, author platform, discoverability, book marketing and book promotion

Creative Self-Publishing

Creative Self-Publishing — Your Books, Your Way with Orna Ross: Self-Publishing Conference Highlight

Creative self-publishing is when indie authors approach our publishing tasks, and our author business, with the same creative mindset that we bring to our writing. It focuses not just on what we do, but how we do it, as we publishing our books and establish our author business.
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Email Marketing For Authors

The Ultimate Guide to Email Marketing for Authors Part 1: Mailing List Strategy

In a three-part series starting today, the Alliance of Independent Authors #AskALLi team explores mailing lists, how to set them up, how to grow them, manage them and most importantly, build and sustain relationships and connections with your readers. With deep thanks to all of our members who contributed insightful comments and a special thanks to Heide Goody, Joseph Alexander and Wendy H Jones for their contributions as well as all the other members who took the time to respond. This is the ultimate guide to mailing lists for indie authors part 1. 
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Authenticity For Indie Authors

The Ultimate Guide to Authenticity for Indie Authors

The term “authenticity” is banded around a lot when it comes to marketing. But what does it mean and how do you “do it”? Well, that’s what the Alliance of Independent Authors AskALLi team aims to answer today. With deep thanks for the contributions from members and partners. In particular, Connor Whiteley, A.G. Billig and partner member Karen Ferreira.
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Social Media For Authors

Advanced Use of Social Media for Authors With Orna Ross and Joanna Penn: Advanced Self-Publishing Podcast

Social media is one of the most effective ways for authors to reach readers and amplify their message at the same time. In this advanced salon, Orna and Joanna cover how to use social media creatively and mindfully, including broadcasting versus engagement, tools and tech, and how to measure success.
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Eric Twiggs

Interview with Eric Twiggs — Procrastination Expert Says There’s No Time to Lose: Inspirational Indie Authors Podcast

My guest this week is Eric Twiggs, an indie author and motivational speaker who is an expert in procrastination. In fact, it took him a little while to figure out that was his calling, and then he held off on writing a book about it. Now, though, the author of The Discipline of Now and One Moment in Time has some advice all authors can use on the value of getting things done today rather than tomorrow. So, without further delay, here's Eric Twiggs.
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