Process 5 & 6: Marketing & Promotion

Self-publishing Author Advice about reaching readers, author platform, discoverability, book marketing and book promotion

Alliance Of Independent Authors | Going Local: Authors On The Payoffs And Pitfalls Of Hometown Promotion | AskALLi Team

Going Local: Authors on the Payoffs and Pitfalls of Hometown Promotion

Going local often provides the surest path to meaningful publicity. Standing in front of a library audience, chatting at a farmers’ market stall, or fielding questions on community radio transforms a distant byline into a neighbor readers can root for. That face‑to‑face connection sparks genuine word of mouth—the signed copy passed to a friend, the snapshot shared on local social media, the casual mention that “the author lives just down the road.”’
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Alliance Of Independent Authors | How To Market Your Book When It's ‘Between’ Genres | By Savannah Cordova

How to Market Your Book When It’s Between Genres

If Colleen Hoover’s chart-topping It Ends with Us had been released in 2010, booksellers would have shelved it as a romance and moved on. But ask an industry pro today where that book belongs and you might be in for a monologue on the complexity of trauma narratives, feminist reclamations of the “problem novel,” BookTok’s taste for ugly-cry catharsis, and more. For authors wondering how to market their book when it’s between genres, Hoover’s success raises both hope and questions.
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Alliance Of Independent Authors | Erotica Authors Confront Platform Restrictions And Market Limits | AskALLi Team

Erotica Authors Confront Platform Restrictions and Market Limits

Erotica authors have always worked on the margins—pushing boundaries of taste, acceptability, and publishing norms. For many, the genre offers a space for freedom, identity, and creative expression. But that space is shrinking. Algorithms quietly bury books. Platforms impose vague restrictions. Advertising is nearly impossible. Authors are left guessing what word, image, or plot line might trigger a shadow ban or a takedown.
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Alliance Of Independent Authors | The Coming Year | In Self-Publishing | Ricardo Fayet On Marketing

The Coming Year in Self-Publishing: Ricardo Fayet on Marketing

Each year, ALLi Campaigns Manager Matty Dalrymple meets with each of our advisers to discuss what they see on the horizon in their advisory area that indie authors should be aware of. In this installment, Matty sits down with Ricardo Fayet, ALLi's marketing adviser, co-founder of author services marketplace Reedsy, and author of How to Market a Book, to explore what’s ahead in book marketing. From leveraging AI as a time-saving tool to making the most of tried-and-true marketing strategies, Fayet shares his insights on what’s working—and what’s not—for indie authors.
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Self-Publishing Advice & Inspirations Podcast | Conference Highlight | SelfPublishingAdvice.org/podcast

Monetize Your Public Speaking: Podcasts, Author Events, and Beyond: Self-Publishing Conference Highlight

Alexa Nazzaro, founder of the Axel Author Group, discusses how authors can monetize public speaking through podcasts, author events, and other opportunities. Drawing on her background as a Toastmaster, corporate presentation trainer, Dale Carnegie trainer, and TEDx selection committee member, she outlines strategies for identifying speaking engagements, crafting effective author pitches, and making the most of speaking appearances to support an author’s career.
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