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Process 5 & 6: Marketing & Promotion

Self-publishing Author Advice about reaching readers, author platform, discoverability, book marketing and book promotion

Self-Publishing Marketing

Self-Publishing Marketing and Promotion Advice: Best Blogs 2024

Another year has zipped by, and December is here! Over the course of the month, we’ll be revisiting the standout posts from the Alliance of Independent Authors blog. If you’ve missed any of our weekly insights, advice, or case studies, no need to worry—we’ll be wrapping them all up for you. This week, we’re starting with a roundup of 2024’s top self-publishing marketing and promotion tips featured on the blog.
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Marketing Strategies

Marketing Strategies for Authors in 2024: Insights and Success Stories from the Field

In 2024, the landscape of book marketing continues to shift, requiring authors to stay adaptable and explore new strategies to reach their readers. This post examines some of the most effective marketing strategies currently in use, including content marketing, webinars, TikTok, Amazon Marketing Services (AMS), and in-person events. As authors seek to build their audiences, understanding what's working now is more important than ever.
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Speaking As An Income Stream

Maximizing Your Earnings: Speaking as an Income Stream for Authors

Speaking engagements offer a powerful avenue for self-published and indie authors to generate income, expand their reach, and build their brands. While the speaking circuit can be daunting initially, it has proven to be highly lucrative for some. Authors like Mel Robbins and Tony Robbins, who command six-figure fees for their appearances, are prime examples of how successful speaking as an income stream can be. For many writers, the prospect of making substantial earnings through speaking gigs might seem distant, yet with the right strategies, even those new to the scene can carve out a profitable niche.
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Get Your Indie Book Into Schools

How to Get Your Indie Book into Schools: Tips for Self-Published Authors

In this #AskALLi blog post, guest blogger David H. Hendrickson, award winning author and writer of How to Get Your Book into Schools and Double Your Income with Volume Sales, shares his top tips for placing your books in schools. This post covers a wide range of advice, from making contact with schools to promotional options, timings and discounts. 
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The Importance of High-Quality Editing: Book Award Update July 2024

In this regular series from the Alliance of Independent Authors, our Book Awards Advisor, Hannah Jacobson from Book Award Pro shares her tips for entering your indie books into awards and competitions. This month, Hannah details her view on perhaps the most important investment you can make if you want to produce an award-worthy book... editing. 
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