12 Responses to Authors: How to Reach Readers in the Age of the Algorithm

  1. Laurence O'Bryan January 29, 2014 at 8:15 am #


    Congratulations on your success and thanks for a great review of where we stand. I know the impact of Amazon ranking and the focused effort it takes to achieve success. Breakout novels have always required a zeitgeist moment too,which is why the publishers cover all the numbers on the table with bets.

    It is good to see you setting the best seller bar at a million sales, though that alone won’t determine whether we like a novel in this era of the long tail.

    As ever we are left in a landscape of great opportunity, heightened competition and formidable challenges. I wish you well in your advisory role.

    • skype:azad_1971 August 25, 2016 at 8:38 pm #

      thanks for your idea , get desired rank within 7 days connect us . skype : azad_1971

  2. Geri Hosier January 26, 2014 at 12:43 pm #

    Hi Jane, thank you for sharing your wide experience and insights into how independent authors can reach more readers. I’m greatly cheered to hear about algorithm – a revelations for me! My debut crime novel, Hacked, went on sale on Amazon November 1st 2013 and I’ve been struggling to get to grips with the promotion and marketing aspects. I’m getting there but i’m going to make your quote my watchword : “it’s marathon not a sprint”.

  3. Heather Wardell December 17, 2013 at 9:11 pm #

    In 2008 I released my first novel for free. In 2009 I put out one for sale. In 2010, and every year since, I’ve released three new novels.

    I focus on writing the best books I possibly can and on being available to and in contact with my readers (in that order), and I do not get stressed (much – I AM human!) about exactly how well each book is doing and whether I am promoting myself enough. In fact, I don’t promote much at all. I chat with readers, sign up for the promo sites that look good, and take that to be enough.

    I’ve now sold over 170,000 books, given away over 450,000 more, and am seeing only good things in the future. The slow burn DEFINITELY works. It takes time (years, for me) but it works. As long as your books connect with readers, it works. Eventually. 🙂

    • J. D. Brink December 18, 2013 at 2:48 pm #

      THAT is also inspiring. Thanks! 🙂

  4. J. D. Brink December 17, 2013 at 8:30 pm #

    I’m not sureif this is inspiring for us unknowns or depressing…. I’ll go with inspiring! Thanks!

  5. David Rory O'Neill December 15, 2013 at 12:23 am #

    I’ve just watched Jane’s interview with Orna and this post reinforces the messages there. Profound thanks Jane. The slow burn and new work method is what I’m doing and I sincerely hope it works. The meta data thing needs more study but I’m on it now thanks to this guidance.
    Great advice.
    David Rory O’Neill.


  1. Beginners guide to Indie Author Jargon: Book Marketing Glossary Jay Artale | Self-Publishing Advice Center - June 13, 2017

    […] Authors: How to Reach Readers in the Age of the Algorithm by Jane Friedman […]

  2. Reader analysis via Google analytics | Self-Publishing Advice Center - April 6, 2017

    […] Authors: How to Reach Readers in the Age of the Algorithm […]

  3. Amazon Sales Rank: Taming the Algorithm | Self-Publishing Author Advice from The Alliance of Independent Authors - April 9, 2016

    […] How to Reach Readers in the Age of the Algorithm — by Jane Friedman […]

  4. Indie Authors: Finding Your Audience - February 2, 2016

    […] ALLi has a post by Jane Friedman on finding readers in the age of the algorithm. Things to keep in mind: word of mouth is key, the process is a marathon, not a sprint, and book launches may not always be necessary. […]

  5. ALLi's Top Tips for Self-published Authors to Reach Readers | Self-Publishing Advice - December 28, 2013

    […] Sales Success  in the Age of the Algorithm – by Jane Friedman […]

Leave a Reply