Rachel McCollin, Author at The Self-Publishing Advice Center

How to Identify Your Writing Goals

It’s a new year! Which (for those who love to plan) means it’s time to start planning for 2020. ALLi Author member, Rachel McCollin shows you how to identify your writing goals so you can plan the best writing year you've had.

January 4, 2020
Rachel McCollin
Business & Planning, Process 3 & 4: Production & Distribution, Top 100

Plot vs Character: Which Comes First?

There are a few fundamental debates in writing, plotting vs pantsing, indie route or traditional, wide or exclusive and today's debate: plot vs character. But ALLi author member Rachel McCollin has a different perspective. She believes there is no debate, the two are interchangeable. Here's why...

December 14, 2019
Rachel McCollin
Opinion, Process 3 & 4: Production & Distribution, Writing

Use Data to be a More Productive Writer and Win #NaNoWriMo

NaNoWriMo aka National Novel Writing Month is a now twenty-year tradition. Every November, writers take up the challenge of penning 50,000 words in a single month. A monstrous task to some, a weekly habit to others. Either way, writing more is something we all strive for. ALLi author member Rachel McCollin is here to show us how to use data to be a more productive writer.

November 8, 2019
Rachel McCollin
Writing

Content Marketing for Fiction and Nonfiction

Content marketing has become a bit of a buzzword in author circles this year. With advertising becoming tougher and more expensive, and Amazon making it harder to get organic sales, authors are looking for other ways to reach new readers, develop a fanbase and ultimately sell books. Author member Rachel McCollin is here to show you how you content marketing for fiction and nonfiction can help.

October 21, 2019
Rachel McCollin
Business & Planning, Process 5 & 6: Marketing & Promotion

SEO for Authors

SEO has an air of difficulty around it. It's fiddly and detailed and confusing. But it doesn't have to be. Rachel McCollin, ALLi author member, discusses SEO for authors bringing you all the tips and tricks you need to master SEO.

Social Media for Authors: How to Avoid Wasting Writing Time

Social media. Love it or hate it, there’s no getting away from it. Whether you’re using it because you feel you have to or because you’re a social media addict who can’t get enough, there is a role for social media for indie authors. In today's post, author member Rachel McCollin teaches us how to avoid wasting writing time.

August 10, 2019
Rachel McCollin
Process 3 & 4: Production & Distribution

Switching from MailChimp to MailerLite for Budget-Conscious Indie Authors

If you’re running a WordPress author website and you’ve connected it to MailChimp, recent changes at the mail-service-provider-turned-marketing-company likely mean you're facing a price increase. If that's the case, what should you do? After changes at Mailchimp, ALLi author member Rachel McCollin talks us through switching from MailChimp to MailerLite for budget-conscious indie authors.

June 14, 2019
Rachel McCollin
Process 3 & 4: Production & Distribution

How to Set Up Automated Emails for Reader Magnets

It's nice to give your reader fans the personal touch. However, in this blog post, Rachel McCollin makes the case…

April 5, 2019
Rachel McCollin
Business & Planning, Process 5 & 6: Marketing & Promotion

Book Marketing: How to Add Mailing List Signups to Your Author Website

Like to build your author mailing list but don't know how to add one to your website? Let Rachel McCollin show you how - and why - with this example of a Mailchimp and Wordpress combination.

Book Marketing: How to Build a WordPress Author Website and Use it Build a Mailing List – and Why You Should

Wondering whether to use WordPress for your author website? Already got a Wordpress website but want to make it work harder for you? Read this easy-to-follow overview by WordPress expert Rachel McCollin to help you get your site up to speed.