Howard Lovy

This author has written 623 articles
Inspirational Indie Author Interview: Karen A. Chase

Inspirational Indie Author Interview: Karen A. Chase. Marketing Expert Shows the Way to Book Discovery

My ALLi author guest this episode is Karen A. Chase, who began her career in advertising and marketing before she had an epiphany one day and decided she wanted to contribute something more lasting to society as an author. But she also uses her background to help other authors navigate their way through the many roads to marketing their work.
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How To Spend Your Time

How to Spend Your Time, Energy, and Money: Creative Self-Publishing Podcast with Orna Ross and Howard Lovy

On the Creative Self-Publishing Podcast, ALLi Director Orna Ross and News and Podcast Producer Howard Lovy talk about where to spend your time, energy, and money. Indie publishers juggle many roles as they write, publish, and market their work, plus hold down other jobs to pay the bills. Sometimes, it can seem overwhelming. In this episode, Orna answers questions on how to prioritize and focus on the most meaningful aspects of your indie author business.
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Book Formats

Book Formats and Distribution With Dan Parsons and Melissa Addey: Beginners Self-Publishing Podcast

In today's Beginners Self-Publishing Podcast: book formats and distribution. When average readers discuss the book trade, many tend to have a one-track mind focused on print books and physical bookstores. The truth, though, is that books have much more potential in terms of formats and distribution. In this episode, ALLi Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey lead a discussion on the range of intellectual property assets an author can create from a single book, and the places they can distribute, covering everything from large print to digital audiobooks, and libraries to pay-as-you-go reading apps.
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Inspirational Indie Author Interview: Maryann Reid

Inspirational Indie Author Interview: Maryann Reid. Women’s Fiction Writer Leaves Traditional Publisher, Finds Her Lost Voice

My ALLi author guest this episode is Maryann Reid, who writes women's fiction aimed at an African American audience, and she found success with that formula at St. Martin's Press for a decade. Then the economic downturn happened in 2008, and she had to rethink everything. She came out the other side with a new voice as an indie author.
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Opportunities For Indie Authors

Opportunities for Indie Authors in 2023: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this month’s Advanced Self-Publishing Podcast ALLi Director Orna Ross and Enterprise Adviser Joanna Penn discuss opportunities for indie authors in 2023. The rise of AI tools, the growth of the creator economy, and the emergence of previously underrepresented writers and genres mean 2023 looks set to be an exciting year to be writing and publishing books. In this AskALLi Podcast, Orna and Joanna survey the opportunities and challenges for indie authors aiming to make better books and reach more readers in the year ahead.
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Inspirational Indie Author Interview. Millicent Eidson

Inspirational Indie Author Interview. Millicent Eidson: Retired Epidemiologist Writes Mystery Series to Make Public Health Understandable in the Age of COVID

My ALLi author guest this episode is Millicent Eidson, a retired public health veterinarian and epidemiologist who worked for the Centers for Disease Control and Prevention along with state health departments. Now she's the author of the Maya Maguire microbial mystery series, which seeks to make public health and climate change understandable and even entertaining to a general audience, something that is necessary in the age of pandemics.
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Inspirational Indie Author Interview. Stacey Aaronson

Inspirational Indie Author Interview. Stacey Aaronson: Indie Author Publishing Partner Writes About Unique Relationship With Young Mom

My ALLi author guest this episode is Stacey Aaronson. She is a ghostwriter, editor, cover designer, layout artist, and publishing partner for indie authors, but perhaps what gave her the most personal satisfaction was writing a book about her mother, who was a teenager when Stacy was born. Together, they formed a unique spiritual bond. 
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Creating An Author Imprint

Creating an Author Imprint, With Dan Parsons and Melissa Addey: Beginners Self-Publishing Podcast

In today's Beginners Self-Publishing Podcast: creating an author imprint. Author stereotypes skew heavily in favor of “starving artists,” disregarding that those who succeed are often savvy entrepreneurs. If you want to emulate the winners then you will also need to learn business skills, starting with creating an imprint. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey discuss why creating an imprint can help you run a smoother author business, as well as the paperwork involved, legal and financial matters, and anything else a fledgling author needs to know if they want to build a robust, long-term organization.
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