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New Platform Connects Authors with BookTokers Amid TikTok Ban Controversy: Self-Publishing News with Dan Holloway

TikTok in general, and BookTok in particular, may have been absent from the news in recent weeks, but now it’s back as Sam Missingham launches a new platform to connect authors and the BookTok community.

September 24, 2024
Dan Holloway
News
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Amazon Amends Returns Policy After Author Pushback; BookTok is a Double-Edged Sword; AI for Book Discovery: Self-Publishing News Podcast with Dan Holloway and Howard Lovy

Today on Self-Publishing News: Amazon has amended its returns policy after authors pushed back. Also, is BookTok always good for authors? And, in our Tech Corner, new AI helps readers discover your books.

October 21, 2022
Howard Lovy
Podcast

Self-publishing News: BookTok Centre Stage at Frankfurt

TikTok takes over Frankfurt as Penguin Random House signs a deal to help BookTok creators promote its books.

October 5, 2022
Dan Holloway
News

Self-publishing News: Anger at the Amazon Ebook Returns Scam Driven by BookTok

Authors' petition to change Amazon's ebook returns policy following returns scam shared on TikTok, and Italian publishers claim piracy cost them 771 million Euros during the pandemic.

April 6, 2022
Dan Holloway
News

Bookshops Are Cool Again, But No One Reads Books: Self-Publishing News with Dan Holloway

It is perhaps not a surprise that a survey by the Booksellers Association has found that people think bookshops are cool. It is, however, cool that people seem to think so, albeit a little surprising that this latest finding is considered a new development. I just checked an article I wrote for The Guardian about the coolest bookshop of all, the Albion Beatnik, and was flashed a warning informing me that my article was more than eleven years old.

October 15, 2024
Dan Holloway
News
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Frankfurt Book Fair Focuses on AI Challenges and Opportunities: Self-Publishing News with Dan Holloway

Book fairs love themes, and the Frankfurt Book Fair, in particular, has tended to dive into the pursuit of the zeitgeist with enthusiasm. I still regularly reference the BookTok takeover that managed to capture the excitement of that fledgling influencer scene. This year’s fair promises a deep dive into an equally zeitgeisty and utterly expected area. The response of the creative world to the challenges and opportunities of AI is still a relatively new conversation, even if it feels like it’s been with us forever.

August 22, 2024
Dan Holloway
News
0 Comments

Marketing Strategies for Authors in 2024: Insights and Success Stories from the Field

In 2024, the landscape of book marketing continues to shift, requiring authors to stay adaptable and explore new strategies to reach their readers. This post examines some of the most effective marketing strategies currently in use, including content marketing, webinars, TikTok, Amazon Marketing Services (AMS), and in-person events. As authors seek to build their audiences, understanding what's working now is more important than ever.

TikTok and Indie Bookstores Launch Alternatives to Amazon Prime Days: The Self-Publishing News Podcast with Dan Holloway

On this episode of the Self-Publishing News Podcast, Dan Holloway discusses how TikTok and indie bookstores are launching alternatives to Amazon Prime Days. TikTok's "Deals for You Days" kicks off on July 9, promoting viral videos to drive sales through their shop. Meanwhile, the American Booksellers Association's "Indies Take the Gold" campaign encourages readers to support independent bookstores with Olympic-themed promotions.

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