Story Structure & Strategy in Writing and Marketing : Joni & Jerusha Rodgers

Most indie authors know print-on-demand. Pop-up and movable books inhabit a very different world — one of hand-assembly, specialist printers, and minimum print runs that make the economics unlike anything in standard publishing. In this episode, Anna Featherstone talks with Kelli Anderson, paper engineer and author of Alphabet in Motion, about what it actually takes to bring a movable book to life. They cover the manufacturing process, working with printers, using Kickstarter to fund a 25,000-copy print run, and where a curious author might begin if this form is calling to them.

Before I get to Substack, I'll start with another story signposted by Jane Friedman this week. Be patient, it's relevant. Tim Ferriss is one of those "public thinkers" most of us will know from somewhere, whether that's the game-changing and hugely successful book The 4-Hour Workweek (and subsequent "Four Hour" titles) whose wisdoms many of us have spent so many more than four hours a week trying to implement in our lives, or his equally influential productivity and lifestyle podcast. If anyone is going to make a success of self-help writing, it's Tim.