In the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland discuss five compelling reasons why authors should maintain an email list. They address the common perception that email marketing is crucial for an author's business despite some authors' reluctance to embrace it. The hesitations often stem from concerns about time and effort, technical challenges, fear of spamming, and a lack of understanding or concern over costs. However, Dale and Holly argue that email marketing does not demand excessive time, expertise, or financial investment. With a plethora of online tutorials and free email marketing services available, the primary barrier for many is simply inexperience—a starting point for everyone.
[…] London Book Fair last week – and if that whets your appetite (you can catch up on everything here), don’t worry, it’s nearly time for IAF at Book Expo America on May 14th! Meanwhile, […]
WOW! Brilliant – I have only just started to catch up now as I couldn’t do the live sessions this time. Thank you all. Marie-Claire
Our pleasure, Marie-Claire!
A big Thankyou to you and ALLi for creating this free online conference. I’m in Australia and the time difference made it difficult to follow it live. But I intend to listen, learn and absorb as you say Orna over this coming week.
PJ
Hi Pj, we ran it for 24 hours, so the whole world got some live time! But of course it’s impossible to take it all in at once. I’m so pleased it was useful to you.
Many thanks for this conference. So much condensed in one place with industry pioneers. Looking forward to the next, and spreading the word here in the US.
Particularly fond on the cover design spot with Derek Murphy, and the blogging your book spot with Nina Amir. And Mark Coker, Joanna Penn and Jane Friedman never disappoint.
Cheers from North Carolina.
Thanks so much Sheila, see you next time!