Seven New Trends In Digital Book Advertising for Authors: Mark Dawson

October 14, 2017

[sc:fbf2017hdr]

There's more to digital advertising than Facebook ads.
Bestselling Author Mark Dawson and founder of The Self Publishing Formula discusses the latest trends in paid ads for authors with seven actionable tips you can put in place, right now.

#IndieAuthorFringe 7 New Trends In Digital Book Ads for #Authors @pbackwriter bit.ly/2wAO64M Share on X

Do you have any questions or feedback about this Indie Author Fringe Session? Leave a comment below, or send us a question using hashtag #IndieAuthorFringe

Click here to find out more about Mark Dawson

SPONSOR OFFER

You can Schedule a free Book Breakthrough Session with Jyotsna Ramachandran, founder of Happy Self Publishing, to discover strategies to grow your business using your book.

GIVEAWAY

Mark has put together a series of short guidebooks that will take you through some of the critical areas that authors need master in order to do well in the modern marketplace. From guides to editing to simple introductions to some of the most powerful ways to advertise your books, there is something for everyone.

Mark Dawson

This Post Has 5 Comments

Julie Bestry says:
October 16, 2017 at 3:15 AM
This has been fascinating to listen to (though, I’m afraid I was transported back 3+ decades to being lost in algebra class — math is far too visual for this presentation to be missing the calculations). I appreciate the guidance on various trends, especially AMS and BookBub, as I suspect most of us are the least experienced with digital ads outside of FB.
I hope you’re already feeling better, Mark!
D J Mills says:
October 14, 2017 at 9:08 PM
Thanks for all the updates and tips.
ZARA ALTAIR says:
October 14, 2017 at 5:27 PM
Thank you, Mark. Great overview and some new ideas.
Bill Hines says:
October 14, 2017 at 3:11 PM
This session really cries out for slides to show the calculations, charts, etc for the various platforms and calculations discussed. Very hard to follow with just audio. Doesn’t make me want to sign up for the courses.
1. Bill Cokas says:
  October 16, 2017 at 9:41 PM
  I agree with Bill, although, as an authority, Mark never fails to command my attention.

Comments are closed.

Latest advice, news, ratings, tools and trends.

Self-Published Titles Surge as Traditional Publishing Declines; AI Artwork Sells for Over $1 Million: Self-Publishing News with Dan Holloway

Like many other commentators on such things, I often criticize publishing figures who proudly claim they provide a full picture of the state of the industry while not including statistics for self-published titles. So, of course, I welcome the publication of figures that double down on self-published titles.

Amazon Ends Kindle Vella, Tech Leaders Push AI as a Creative Tool, and Remembering Mike Shatzkin: The Self-Publishing News Podcast with Dan Holloway

On this episode of the Self-Publishing News Podcast, Dan Holloway reflects on the passing of publishing influencer Mike Shatzkin and his impact on the industry. He also discusses Amazon’s decision to close its Kindle Vella serial fiction program and what it means for authors, and examines the tech industry’s stance on AI and creativity as shared at TechCrunch's Disrupt Conference. With tech startups promoting AI as a democratizing force, Dan explores the tension between creative freedom and the potential impact on traditional creative livelihoods.

The Beatles’ AI-Assisted Grammy Nomination, Potential US AI Regulation Shifts, and Tech’s Take on Creativity: Self-Publishing News with Dan Holloway

You might think literary and other creative industry conferences dominate the discussion of how AI-assisted creation will affect the future of the arts. Looking through schedules, it can certainly feel that way. But the uneasy relationship between creatives and tech firms is also a subject of conversation on the other side of that binary.

View all articles