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The Fundamentals of Facebook & Amazon Ads: David Penny

Book Expo BEA 2017 IAF LogoThis post is part of Book Expo Indie Author Fringe, an online author conference that showcases the best self-publishing advice and education for authors across the world — harnessing the global reach of the Alliance of Independent Authors’ network. Our self-publishing conference features well-known indie authors and advisors, for 24 sessions over 24-hours, in a one-day extravaganza of self-publishing expertise straight to your email inbox.

We hope you enjoy this session. Let us know if you have any questions or input on this self-publishing topic. Visit our Hot Seat and join in the conversation there, or leave your questions and feedback in the comments section below.

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Head and shoulders shot of David Penny looking thoughtful but with a twinkle in his eye

Many authors are fascinated by Facebook and Amazon Ads, but afraid of the cost in time or money. David Penny has experienced some success with both and uses his learnings to help you decide if these are right for you or not.


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What questions or feedback do you have for David Penny? Leave him a comment below, or send him a Tweet using @davidpenny_ and our event hashtag #IndieAuthorFringe


Click here to find out more about David Penny


Giveaway

David is giving away 6 free Audiobooks of either The Red Hill or Breaker of Bones (US or UK Audible free codes). The Red Hill is the first book in the Thomas Berrington saga, a series of historical thrillers set in the final years of Moorish Spain. If you like breakneck pacing, medieval murder mysteries, and complex characters, then you’ll love David Penny’s political and cultural thriller. Breaker of Bones is the stunning continuation of the Thomas Berrington saga set in the final years of Moorish al-Andalus. Read more about David’s books on his Amazon Author Page.

David Penny

8 Responses to The Fundamentals of Facebook & Amazon Ads: David Penny

  1. Linda Mansfield June 4, 2017 at 8:17 pm #

    Thank you for this information; it was very interesting. I also appreciated your pace, as it made it easier to follow.

  2. Patsy Trench June 4, 2017 at 1:16 pm #

    An object lesson in concise and clear advice. Thank you so much David Penny. I also enjoyed the sub text of your presentation – as in Keep Experimenting, and if one approach doesn’t work, try another. You have obviously invested a huge amount of time and effort, and a certain amount of £££, to get where you’ve got today. And that’s what we should do too.

    With gratitude

    Patsy

  3. David Penny June 4, 2017 at 8:08 am #

    Hi Maree – thank you so much. I realised I had skimmed over what an Impression was, so to clarify:

    Reach is the number of individual people your Ad was delivered to.

    Impressions is the number of times it was viewed. These sound like they may mean the same thing, but Impressions include repeat delivery to the same person. Again, this might sound like a bad thing to deliver your Ad more than once to someone, but is in fact good. Marketing theory says you need five “touches” or contacts before someone buys, so it might take more than one viewing, or impression, of your Ad before a person responds.

    Hope that makes sense 🙂

  4. Maree June 4, 2017 at 3:31 am #

    Hi David that was an extremely clear and well presented look at starting advertising with fb and Amazon. Thanks so much for sharing this. Can you please tell me what exactly an impression is on Amazon in the report area. Thanks again. Maree

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