TikTok Archives

Marketing Strategies for Authors in 2024: Insights and Success Stories from the Field

In 2024, the landscape of book marketing continues to shift, requiring authors to stay adaptable and explore new strategies to reach their readers. This post examines some of the most effective marketing strategies currently in use, including content marketing, webinars, TikTok, Amazon Marketing Services (AMS), and in-person events. As authors seek to build their audiences, understanding what's working now is more important than ever.

TikTok and Indie Bookstores Launch Alternatives to Amazon Prime Days: The Self-Publishing News Podcast with Dan Holloway

On this episode of the Self-Publishing News Podcast, Dan Holloway discusses how TikTok and indie bookstores are launching alternatives to Amazon Prime Days. TikTok's "Deals for You Days" kicks off on July 9, promoting viral videos to drive sales through their shop. Meanwhile, the American Booksellers Association's "Indies Take the Gold" campaign encourages readers to support independent bookstores with Olympic-themed promotions.

Self-Publishing News: TikTok and Indie Booksellers Challenge Amazon Prime Day

Welcome to July. While the start of the month technically represents just the very beginning of the second half of the year, from here on in it can feel like one endless sale season. It kicks off with Amazon Prime Day. But this year, the everything store isn’t being left to own the field of early season sales. Two very different challengers will be of note to the writing community.

Alice Munro’s Legacy, British Book Awards, and Tech Legal Battles: The Self-Publishing News Podcast with Dan Holloway

On the Self-Publishing News Podcast, Dan Holloway pays tribute to the late Nobel Prize-winning author Alice Munro and highlights recent British Book Awards winners, including Rebecca Yarros's Fourth Wing. He covers major tech and legal news: OpenAI’s disbanded risk project, the EU's fine on Microsoft, and ByteDance’s legal battle over TikTok. Dan also discusses Sony Music’s legal stance on AI and the ongoing mysteries in the blockchain world.

Does TikTok Still Sell Books?

TikTok is the most popular social media app at the moment amongst authors, especially for its BookTok. So does TikTok still sell books?

Self-publishing News: Bookshops Ask Publishers Not Just to Link to Amazon

In this week's Self-Publishing News Special, ALLi News Editor Dan Holloway takes a look at Independent Bookshops' call to publishers…

Self-publishing News: Selfies Awards Winners Announced at London Book Fair

Selfies Awards winners announced at London Book Fair. TikTok ban in Montana and Jaron Lanier calls for everyone to be paid for data used to train AI.

Self-publishing News: Kindle Unlimited Raises Its Price but Will Writers See Any More Money?

Kindle Unlimited Raises UK subscription price following Music Unlimited increase. In-app social media sales losing out to dedicated stores.

February 22, 2023
Dan Holloway
News
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What Can We Learn from Romance Book Marketing?

Romance authors are known for being at the cutting edge of marketing and tactics. So the Alliance of Independent Authors AskALLi team thought asked our romance authors what they're doing and what marketing tactics are working in 2023. What can we learn from romance book marketing?