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AskALLi’s Best Marketing Tips for Indie Authors from 2021

As we draw close to the end of the year, it's time to round up the best of the best on the Alliance of Independent Authors blog. Today, we're bringing you the most comprehensive marketing blogs from 2021. It's time to review your marketing plans, tools and resources and prepare for 2022. These are the best marketing tips for indie authors from 2021.
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The Ultimate Guide to Pre-orders for Indie Authors

We've all heard of pre-orders, but how many of us actually use them? How do we use them and are they useful in today's market? That's the topic the Alliance of Independent Authors AskALLi team is answering today. This is the ultimate guide to pre-orders.
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The Ultimate Guide to Seasonal Publishing for Indie Authors

Traditional publishing is organized around seasons, which you’ll have seen in the bestseller charts and the marketing activities of bookstores. Should indie authors also follow these seasons? Are there any aspects we could do in a different way, as our business model is more nimble? That's the topic the Alliance of Independent Authors AskALLi team is tackling today. This is the ultimate guide to seasonal publishing for indie authors.
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Book Self Publishing 2021

Publishing Wide: Alternative Book Sales Outlets For Authors

The Alliance of Independent Authors advises self-publishing authors to publish and distribute their books as widely as possible for a number of reasons. If you'd like to understand more about the wide mindset, you can read our ultimate guide to publishing wide here. Today, though, we're diving into alternative book sales outlets you can use to sell your books.
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Should You Sell Your Audiobook Rights? #Audiblegate

This is the fourth in a series of posts about the campaign known to self-publishing authors as #AudibleGate. ALLi would like to extend thanks to Colleen Cross for this post and for her work with the Fair Deal for Rights Holders and Narrators pressure group. Colleen’s first post provided useful background information that sets the context for the second more detailed post about one particular earnings category read that here. Today we're looking at whether or not you should sell your audiobook rights.
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The Ultimate Guide to Finding the Right Readers for your Book

As self-publishers, our readers are our greatest asset and our ability to publish directly to them is our greatest opportunity. Finding the right readers is critical to our success. Which is why this week’s #AskALLi Ultimate Guide gives you everything you need to know to find the right readers f0r your book.
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How to Leverage Book Signings

Book signings – despite the fear associated with them – can be an extremely useful marketing tool. You get to meet real readers for one, you grow your confidence and sell books. Alexa Nazzaro, ALLi Partner member and founder of www.aaxelauthorservices.com, has a ton of creative ideas to show you how to leverage book signings.
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How to Organise a Book Signing Event

When we first start writing, many of us dream of having a book signing. We also cower at the prospect of having to talk to 'real people.' But for the most part, meeting readers is what we want. Organizing and delivering a book signing day can be daunting. ALLi Author member Eileen Omosa is explains how to organize a book signing.
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