Dodge the Three Cash Traps That Kill Author Businesses with Joe Solari
On the Self-Publishing with ALLi podcast, Joe Solari warns authors that a big crowdfunding win isn't the same as a payday. He breaks down the three cash traps that sink successful author businesses — the lag trap, frozen cash, and the shrinking slice — and shows how to dodge them with a few practical habits: tracking committed versus paid money, knowing your inventory value, and setting margin floors before you launch.
