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The Ultimate Guide to Seasonal Publishing for Indie Authors

Traditional publishing is organized around seasons, which you’ll have seen in the bestseller charts and the marketing activities of bookstores. Should indie authors also follow these seasons? Are there any aspects we could do in a different way, as our business model is more nimble? That's the topic the Alliance of Independent Authors AskALLi team is tackling today. This is the ultimate guide to seasonal publishing for indie authors.
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A Simple Book Marketing Timeline for Holiday Sales

Most people look forward to holiday season, but for indies, the price of advertising goes up and sales are harder to come by because the market is more competitive. But if you spend time building a sustainable business and reader-base then you can set yourself up for success. Partner member from  Author Marketing Experts, Penny Sansevieri, talks us through a simple book marketing timeline.
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