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What Can We Learn from Romance Book Marketing?

Romance authors are known for being at the cutting edge of marketing and tactics. So the Alliance of Independent Authors AskALLi team thought asked our romance authors what they're doing and what marketing tactics are working in 2023. What can we learn from romance book marketing?
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Inspirational Indie Author Interview. Tanya Anne Crosby

Inspirational Indie Author Interview. Tanya Anne Crosby: Romance Author Went Indie to Defy the Tropes

My ALLi author guest this episode is Tanya Anne Crosby, who first found a traditional publisher, writing romance novels that consistently made the best-seller lists. Eventually, Tanya grew weary of the tropes she was expected to follow in her genre and longed to break barriers. That's when she decided to go indie. Now, she revels in the freedom this gives her as a writer. Not only that, she helps other authors achieve the same kind of success.
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Inspirational Indie Author Interview. Alessandra Torres

Inspirational Indie Author Interview. Alessandra Torre: Authors A.I. CEO Has Fiction Down to a Science

My ALLi author guest this episode is Alessandra Torre, who began writing romance novels on a dare from her husband and discovered that people read what she wrote. A lot of people, in fact. So many people that Harlequin and Hachette both offered her contracts. But she soon found that indie publishing gave her the freedom she desired to write and market her books her way. Alessandra also discovered that the secret to success in fiction writing could be packaged and sold as a software program that helps writers find their voice. That's how her company, Authors A.I., was born. Here is Alessandra's story.
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Pete Fu

Author Interview with Pete Fu: Romancing the Data for Indie Authors — Inspirational Indie Authors Podcast

My ALLi author guest this week is Pete Fu. You may not have heard his name before, but if you're a fan of indie romance novels, you've probably come across at least one of his many pen names. Pete combines his writing talent with knowledge of the genre, and an instinct for marketing to create a wildly successful indie publishing career. And, through his company called Publishwide, he's helping other indie authors use the power of data to become more successful.
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