If you've ever wondered what sales figures for indie authors really mean, and which numbers are important when self-publishing, read on... This month's opinion piece has been contributed by Alliance of Independent Authors (ALLi) member, Robin Phillips, who writes under the pen name Russell.
As writers, we don't often realise the amount of data and numbers we need to crunch in order to run a successful business. Many of us shy away from numbers, preferring words. But understanding how to analyse data is critical for business success. Today, the Alliance of Independent Authors AskALLi team welcomes Ricardo Fayet from Reedsy to explain analytics for authors.