As Joanna Penn is in New Zealand this month, Sacha Black is stepping in to discuss planning an integrated publishing business across multiple genres with ALLi Director Orna Ross. Sacha will pose one of the questions Orna is most often asked: How does she manage to write and publish across the three macro-genres of fiction, nonfiction, and poetry while also running ALLi? This episode will explore the creative planning method Orna uses to integrate not three genres and four brands across two businesses: one for-profit and one nonprofit.