Crime writer JJ Marsh describers a lightbulb moment in her book marketing – to forget about her personal preferences and focus on her readers’ habits and tastes instead. The resulting boost in her sales makes it a compelling argument!
Tag Archives | facebook ads
This week’s essential self-publishing news round-up from ALLi includes positive developments at Smashwords, perspectives on piracy, and a new survey about Facebook ads for authors.
This month’s Ask ALLi special guest is non-fiction indie authors Joseph Alexander who built his Fundamental Changes guitar series into a instantly recognizable author brand. Find out some of the secrets of his success, and listen in as he and Orna answer self-publishing questions posed by our ALLi Members.
Each month, Orna Ross, ALLi Director, invites a special guest into the indie author hot seat to answer ALLi Members’ self-publishing questions. This month’s special guest is Facebook advertising expert Mark Dawson, and this session was recorded live during London Book Fair.
One of the hottest topics in book promotion right now is the use of strategic Facebook advertising to build your author mailing list. While this has proven a hugely successful technique for some self-published authors, such as Mark Dawson, whose highly-regarded course helps other authors emulate his success, it’s by no means a one-size-fits-all solution. Facebook Ads […]
There are many motivations for going indie. One of the metaphors I used to hear most was that setting out for Indieland was like being part of the Gold Rush, that this was a territory being staked out and carved up from scratch, a blank tablet with no pre-existing laws and various other frontier-based tropes. […]