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A Guide to Paid Book Advertising for Independent Authors

As an indie author, you've poured your heart and soul into your book and spent countless hours writing, revising, and editing. Now, it's time to share your work with the world. But how do you get your book in front of readers? One effective way is through paid book advertising, which is what the Alliance of Independent Authors are exploring today.

Marketing: Think of Your Readers’ Tastes & Habits, Not Your Own

Crime writer JJ Marsh describers a lightbulb moment in her book marketing - to forget about her personal preferences and focus on her readers' habits and tastes instead. The resulting boost in her sales makes it a compelling argument!

Self-publishing News: Smashwords in Action, Piracy, Amazon Reviews & Facebook Ads

This week's essential self-publishing news round-up from ALLi includes positive developments at Smashwords, perspectives on piracy, and a new survey about Facebook ads for authors.

Ask ALLi Member Q&A with Joseph Alexander and Orna Ross

This month’s Ask ALLi special guest is non-fiction indie authors Joseph Alexander who built his Fundamental Changes guitar series into a instantly recognizable author brand. Find out some of the secrets of his success, and listen in as he and Orna answer self-publishing questions posed by our ALLi Members.

Ask ALLi Self-Publishing Member Q&A with Orna Ross & Mark Dawson

Each month, Orna Ross, ALLi Director, invites a special guest into the indie author hot seat to answer ALLi Members’ self-publishing questions. This month's special guest is Facebook advertising expert Mark Dawson, and this session was recorded live during London Book Fair.