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How to Leverage Book Signings

Book signings – despite the fear associated with them – can be an extremely useful marketing tool. You get to meet real readers for one, you grow your confidence and sell books. Alexa Nazzaro, ALLi Partner member and founder of www.aaxelauthorservices.com, has a ton of creative ideas to show you how to leverage book signings.
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How to Organise a Book Signing Event

When we first start writing, many of us dream of having a book signing. We also cower at the prospect of having to talk to 'real people.' But for the most part, meeting readers is what we want. Organizing and delivering a book signing day can be daunting. ALLi Author member Eileen Omosa is explains how to organize a book signing.
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