Author Brand Archives

Successful Marketing for Multigenre Authors: Reaching More Readers, With Dale L. Roberts and Holly Greenland

In this episode of the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland discuss successful marketing for multigenre authors. What are the pros and cons of writing in multiple genres? How it can impact your author brand? They share proven techniques for marketing your multigenre books to the right readers.

November 22, 2023
Howard Lovy
Podcast
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Reboot Your Author Brand With Orna Ross and Joanna Penn: Advanced Self-Publishing Podcast

Is it time to reboot your author brand and reassess your business? As the world begins to tentatively unlock from social cocooning and quarantine, indie authors and others are reassessing what’s most important to them as writers and publishers. Both Orna Ross and Joanna Penn have used this as a time for reflection and reassessment, and they share what they’ve been doing to reboot their author brands.

June 12, 2020
Howard Lovy
Business & Planning, Opinion, Podcast, Process 1. Editorial, Process 5 & 6: Marketing & Promotion, Writing
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Book Marketing: How to Implement the Ideal Content Strategy to Grow Your Author Brand

How to keep readers reading your books: grow a content strategy to build your author brand - not as hard it sounds once you've read Jyotsna Ramachamdran's simple guide to start you off

Book Marketing: How the Cover of Your Self-published Book Influences Your Brand as an Indie Author

Do your book covers convey your author brand effectively? Professional book designer Aimee Coveney explains the many benefits of good cover branding for self-published books and shares simple tips on how to develop effective author branding for your books, whatever kind of book your write.

September 3, 2016
Aimee Coveney
Process 2. Design & Formatting, Process 5 & 6: Marketing & Promotion
16 Comments

How to switch Genre without Breaking your Brand: Mohana Rajakumar

Indie Author Fringe: In this podcast, Mohana Rajakumar talks about how she managed to switch her writing between genres while still maintaining a consistent brand.

Pinterest for Authors: Jay Artale

Building your Brand with Pins & Boards Pinterest has just celebrated it’s 5th birthday and has nearly 80 Million unique…

April 17, 2015
Jay Artale
48 Comments