audience Archives

Encore Opinion: Put Readers First – an Essential Ingredient of Successful Book Marketing

A great reminder in today's encore post from David Penny, author of the Thomas Berrington Historical Mysteries set in the final ten years of Moorish Spain. David makes a plea for indie authors to focus on marketing to their readers rather than to other writers, to make the best use of marketing time and resources, and to free up more time for writing.

Encore Month: How to Increase Your Global Reach

In today's encore post, Alison Clifford, author member shows you how to increase your global reach. Many self-publishing platforms have an extensive world-wide reach for potential sales. But what should authors think of in order to be global and create a global audience? What can we indie authors do to truly embrace our world-wide audience?

Switching from MailChimp to MailerLite for Budget-Conscious Indie Authors

If you’re running a WordPress author website and you’ve connected it to MailChimp, recent changes at the mail-service-provider-turned-marketing-company likely mean you're facing a price increase. If that's the case, what should you do? After changes at Mailchimp, ALLi author member Rachel McCollin talks us through switching from MailChimp to MailerLite for budget-conscious indie authors.