This intriguing case study will help you improve your choice of keywords for Amazon advertising and other marketing purposes, examining how words about Vikings and moon landings helped Brad Borkan increase sales of a book about Antarctic explorers
Tag Archives | AMS
If you’ve noticed a sharp decline in the effectiveness of your AMS ads recently, you’re not alone. An Amazon cash grab may be at the bottom of it. The New York Times reports Amazon’s revenue from on-site advertising has surged by 130 percent in the first quarter of 2018, up to a staggering $2.2 billion. […]
Wondering how to make your AMS advertising more effective, with more impressions, more clicks and a better return-on-investment? Read ALLi Watchdog John Doppler’s list of his top tips, gleaned from collaboration within his indie author collective.
Amazon Marketing Services (AMS) is one of this year’s hottest venues for book advertising, but to take advantage of the program you’ll need to know the rules. For your convenience, we’ve categorized Amazon’s guidelines and prohibitions for AMS ads into this handy list. We’ve marked each rule with the following tags for easy identification: — […]
This week’s news round-up turns the spotlight on an author caught gaming the system, B&N banning – then unbanning – certain authors, & AMS profits.
5 fun ways to boost your book marketing, from ALLi authors who’ve tried and tested them