Struggling to work out whether your advertising on Amazon, Bookbub, etc is paying its way? Help is at hand with Ricardo Fayet's post explaining number-crunching techniques that work - includes a free spreadsheet!
This intriguing case study will help you improve your choice of keywords for Amazon advertising and other marketing purposes, examining how words about Vikings and moon landings helped Brad Borkan increase sales of a book about Antarctic explorers
If you've noticed a sharp decline in the effectiveness of your AMS ads recently, you're not alone. An Amazon cash grab may be at the bottom of it.
Wondering how to make your AMS advertising more effective, with more impressions, more clicks and a better return-on-investment? Read ALLi Watchdog John Doppler's list of his top tips, gleaned from collaboration within his indie author collective.
Amazon Marketing Services (AMS) is one of this year's hottest venues for book advertising, but to take advantage of the program…
This week's news round-up turns the spotlight on an author caught gaming the system, B&N banning - then unbanning - certain authors, & AMS profits.
5 fun ways to boost your book marketing, from ALLi authors who've tried and tested them