Search results for: "watchdog"

Where Friction Hides In Your Author Business

Where Friction Hides in Your Author Business (And When It Might Be Useful), with Orna Ross and Joanna Penn

On this episode of Self-Publishing with ALLi, Orna Ross and Joanna Penn explore the concept of friction in the author business — the stuff that stops readers from buying and stops authors from acting. They examine reader friction including decision fatigue, pricing signals, platform fragmentation, and the challenge of buying direct; author friction including tech overload, identity resistance, and fear of judgment; and the counterintuitive idea that some friction — a signed limited edition, a serialized novel released chapter by chapter, a live human conversation — is actually worth keeping, because it creates connection, commitment, and differentiation in an age of one-click AI convenience.
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New Takes On Marketing Must-Dos

New Takes on Marketing Must-Dos — Insights from ALLi’s ‘Reach More Readers’ Guidebook: Self-Publishing Advice Conference Highlight

In this Self-Publishing Advice Conference highlight, Orna Ross revisits classic book marketing must-dos and updates them for 2025. Grounded in ALLi’s Reach More Readers guidebook and the organization’s Ethical AI policy, the session cuts through content overload, shifting algorithms, rising ad costs, email deliverability problems, and growing concerns about reader trust. Ross offers a human-first, values-based approach to marketing that helps author-publishers make clear, ethical choices without burning out. Writers leave with a simple mini-audit of their current marketing and a short, realistic upgrade list to help them reach more readers on their own terms.
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Maximize Book Awards

How to Find and Maximize Book Awards to Boost Your Author Platform with Matty Dalrymple and Hannah Jacobson

On the Self-Publishing with ALLi podcast, Campaigns Manager Matty Dalrymple interviews Hannah Jacobson about how indie authors can find and make the most of book awards. Their conversation covers everything from spotting red flags and budgeting for entry fees to using nominations and wins to boost visibility, strengthen a book’s metadata, and open doors to opportunities like BookBub Featured Deals. Jacobson, founder of Book Award Pro, also explains how awards can support authors at any stage of their publishing journey and offers practical tips on sharing award news without sounding self-promotional.
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Author Nation

What Author Nation Reveals About the Future of Indie Publishing with Joe Solari and Orna Ross

On the Self-Publishing with ALLi podcast, Joe Solari sits down with ALLi Director Orna Ross for a candid debrief from Author Nation, where they talk about the energy of the conference, what it means for indie authors, and where the industry is headed. They cover everything from the value of in-person community to the rise of AI, new advertising opportunities, and the growing range of publishing paths available to authors. Orna reflects on meeting members face to face, the professionalism of the event, and what she sees as the key trends shaping author careers in the coming year.
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Author Nation

Advice Podcast: Author Nation Conference Conclusions 2025 — Courage, Choice, and New Directions for Indie Authors with Orna Ross and Joanna Penn

Orna Ross and Joanna Penn sit down for a candid, back-and-forth debrief on Author Nation and SelfPubCon 2025, and some of the bigger creative questions raised by the conferences. They unpack the benefits and challenges of physical versus online events, then broaden the conversation into creative courage and change. Discover Drew Davies’s “kill two things” rule, why Orna pressed pause on her Go Creative! series, and how Joanna is stepping into a new season with her Masters in Death, Religion, and Culture. As ever, you’ll enjoy honest reflection, practical takeaways, and permission to step boldly into your own next creative chapter.
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Self-Publishing | With ALLi Podcast | Branding, | Marketing, | & Promotion | Orna Ross And Roz Morris | Proudly Sponsored…

Audio Interview: Marketing That Puts the Author First — Introducing ‘Reach More Readers,’ ALLi’s New Guide with Orna Ross and Roz Morris

On the Self-Publishing with ALLi podcast, host Orna Ross speaks with Roz Morris, editor-in-chief at ALLi, about ALLi’s new marketing guide and why marketing today is less about algorithms and more about authentic human connection. They explore how shifts in the industry, including the rise of AI, are transforming how authors reach readers, and they discuss how understanding your values, reader journey, and publishing personality can lead to more effective, sustainable marketing.
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