Engage Readers Without Selling Out — Diane Vallere’s Approach to Promotion: The Self-Publishing with ALLi Podcast

September 18, 2024

On the Self-Publishing with ALLi Podcast’s Branding, Marketing, and Promotion stream, Dale L. Roberts talks to best-selling mystery author Diane Vallere about how she leverages social media to boost book visibility and engage readers without the hard sell. Dale and Diane discuss strategies for maintaining consistent and engaging content and creative ways to connect with an audience.

After spending twenty years in luxury retailing, Diane swapped fashion accessories for murder mystery elements. As a former president of the Sisters in Crime organization, she edited the Agatha Award-winning essay collection, Promophobia: Taking the Mystery out of Promoting Crime Fiction.

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On the Self-Publishing with ALLi Podcast, @selfpubwithdale talks to @dianevallere about using social media to engage readers without the hard sell. Share on X

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About the Host

Dale L. Roberts is a self-publishing advocate, award-winning author, and video content creator. Dale’s inherent passion for life fuels his self-publishing advocacy both in print and online. After publishing over 50 titles and becoming an international bestselling author on Amazon, Dale started his YouTube channel, Self-Publishing with Dale. Selected by Feedspot and LA Weekly as one of the best sources in self-publishing of 2022, Dale cemented his position as the indie-author community's go-to authority. You can find Dale on his website or YouTube.

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