Planning Successful Social Media Campaigns: Kathy Meis

On this episode of the Self-Publishing with ALLi podcast, Dan Holloway breaks down two major Amazon stories, including a controversial change to Kindle’s DRM policy that will allow DRM-free books to be downloaded as EPUB and PDF files, raising fresh concerns about piracy. He also looks at Audible’s new partnership with TikTok to surface trending BookTok titles inside the Audible app, and examines Australia’s new ban on social media use for under-sixteens and what it could mean for book discovery, especially in YA and New Adult markets.

The sense of wistfulness, slight melancholy, and looking back through the archives of this post comes not just from the time of year. Following the shocking news of Porter Anderson’s death, this week the literary world said goodbye to two more incredibly high-profile stars, Sophie Kinsella and Joanna Trollope. It really does feel like a time of great change.

“Be more human,” we are told, if we want to thrive as indie authors in the age of AI, continue to sell our books, and remain relevant to readers. But what does that mean in practical terms? In this session, based on ALLi’s Reach More Readers guidebook, Orna Ross surveys how machine and human intelligences are becoming more integrated. She explores ways to strengthen and augment humanity in book marketing, offers tips on using AI assistance across three marketing models, and explains how to let go of what no longer serves your purpose as a writer and publisher while optimizing what does.