Planning Successful Social Media Campaigns: Kathy Meis

April 17, 2015

Just as publishing has been transformed in recent years by the emergence of digital, so has marketing been dramatically altered by the advent of social media. Social marketing presents immense opportunity for authors and publishers who want to reach and engage new audiences. All too often, however, a lack of strategy, tools and proper measurement lead to frustration and poor ROI. This session will show authors how to lay the foundations for successful social marketing campaigns.

This Post Has One Comment

shane a. mason says:

April 24, 2015 at 2:30 am

Thanks for this. Really good information. I might just crack this one yet.

Cheers

Shane

Reply

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