Planning Successful Social Media Campaigns: Kathy Meis

In this episode of the Self-Publishing with ALLi Member Q&A podcast, host Michael La Ronn discusses whether it's worth hiring a marketing company to promote your second book—and why many authors might be better off learning to market themselves first.

We end the week with a round-up that begins with a story I seem to have missed when it first broke at the start of April. It’s an interesting and highly relevant twist in the TikTok ownership saga. You will recall that we are currently in a ninety-day extension to the time at which the TikTok ban is scheduled to come into force. The condition for avoiding the ban is that TikTok in the US is sold to a company not based in China and uses a different algorithm from the one the ByteDance-owned company currently operates everywhere it is available.

On this episode of the Self-Publishing News Podcast, Dan Holloway reports that new US tariffs will not apply to printed books, thanks to an information exemption, though the impact on printing materials remains unclear. He covers Canva’s launch of AI tools following a pricing change, a legal brief challenging Meta’s use of copyrighted content, and Ingram’s new MediaScout platform, which showcases indie books for film and TV adaptation.