Planning Successful Social Media Campaigns: Kathy Meis

Most of you will have noticed that books have made it into the mainstream news in the past week or so. The controversy surrounding The Salt Path, and the film adaptation that was recently released, is a reminder that when we cross over into the regular news, it tends to be for unfortunate reasons.

ALLi Campaigns Manager Matty Dalrymple talks with book cover designer Rachel Valliere about improving indie book design through a crucial but often overlooked tool: the creative brief. Rachel explains how a well-crafted brief helps authors communicate their vision clearly, including technical details like trim size, binding, and cover text. They discuss how understanding genre conventions, using design elements intentionally, and navigating image and font rights contribute to professional indie book design.

Before I started this post, I thought I would look back at the things I’ve said about Radish over the years. It turns out that although I’ve covered the serial fiction reading platform quite a few times, most of those were in 2021 and relate to the platform’s acquisition by Korean entertainment giant Kakao for north of $400 million. Aside from that, I’ve tended to use them as one of a list of similar platforms all doing similar things—bringing readers small but regular chunks of serialized fiction.