Planning Successful Social Media Campaigns: Kathy Meis

A couple of developments in the audiobook world caught my eye this week, including one from Audible. Let’s start with the Audible story. Audible is experimenting with AI tools in a bid to enhance what we think of as discovery for readers.

In this episode of the Advice on Editing & Design stream of the Self-Publishing with ALLi Podcast, Campaigns Manager Matty Dalrymple talks with Jennifer Hilt, USA Today bestselling author of the “Trope the Sorrows” series, about how indie authors can effectively use tropes to sell their stories without sacrificing creativity. They explore the difference between tropes and clichés, how to leverage tropes for marketing, and the role they play in meeting reader expectations across genres.

WordPress and the Internet Archive, which sometimes feel like bastions of a past internet age, are both enmired in battles that may threaten their future, and as a result, our access to tools and platforms we have come to take for granted.