Just as publishing has been transformed in recent years by the emergence of digital, so has marketing been dramatically altered by the advent of social media. Social marketing presents immense opportunity for authors and publishers who want to reach and engage new audiences. All too often, however, a lack of strategy, tools and proper measurement lead to frustration and poor ROI. This session will show authors how to lay the foundations for successful social marketing campaigns.
Planning Successful Social Media Campaigns: Kathy Meis
Latest advice, news, ratings, tools and trends.
In our regular ALLi Out & About posts, the ALLi team and wider membership share their takeaways from conferences, events and other travels. This week ALLi’s Campaigns Manager, Melissa Addey, shares her reflections from a trip to Queensland in this Out & About Australia Special.
Hotsheet launches indie bestseller lists. Welcome to Self-Publishing News with ALLi News editor Dan Holloway, bringing you the latest in indie publishing news and commentary.