Just as publishing has been transformed in recent years by the emergence of digital, so has marketing been dramatically altered by the advent of social media. Social marketing presents immense opportunity for authors and publishers who want to reach and engage new audiences. All too often, however, a lack of strategy, tools and proper measurement lead to frustration and poor ROI. This session will show authors how to lay the foundations for successful social marketing campaigns.
Planning Successful Social Media Campaigns: Kathy Meis
Share
Leave a Reply
Latest advice, news, ratings, tools and trends.
News Summary: ‘The Salt Path’ Memoir Faces Scrutiny Over Truth Claims; Publication Delayed Amid Controversy
Most of you will have noticed that books have made it into the mainstream news in the past week or so. The controversy surrounding The Salt Path, and the film adaptation that was recently released, is a reminder that when we cross over into the regular news, it tends to be for unfortunate reasons.
Audio Interview: Elevating Indie Book Design
ALLi Campaigns Manager Matty Dalrymple talks with book cover designer Rachel Valliere about improving indie book design through a crucial but often overlooked tool: the creative brief. Rachel explains how a well-crafted brief helps authors communicate their vision clearly, including technical details like trim size, binding, and cover text. They discuss how understanding genre conventions, using design elements intentionally, and navigating image and font rights contribute to professional indie book design.
News Summary: Radish to Shut Down by End of 2025 After Nearly a Decade of Serialized Fiction
Before I started this post, I thought I would look back at the things I’ve said about Radish over the years. It turns out that although I’ve covered the serial fiction reading platform quite a few times, most of those were in 2021 and relate to the platform’s acquisition by Korean entertainment giant Kakao for north of $400 million. Aside from that, I’ve tended to use them as one of a list of similar platforms all doing similar things—bringing readers small but regular chunks of serialized fiction.
Thanks for this. Really good information. I might just crack this one yet.
Cheers
Shane