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Soft Launching A Book

Soft Launching a Book With Dan Parsons and Melissa Addey: Beginners Self-Publishing Podcast

In today's Beginners Self-Publishing Podcast: soft launching a book. Thanks to movies and a narrative perpetuated by trade publishers, debut authors fixate on big book launches, characterized by perfection and fanfare. The reality, however, is that many experienced authors stagger book launches, choosing not to fire all cylinders at once for a variety of reasons. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey discuss such practices, explaining what a soft launch is, the nuances of launching to a smaller audience before hitting the masses, and how to engineer a soft launch for more long-term success.
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Book Marketing Foundations

Book Marketing Foundations With Dan Parsons and Melissa Addey: Beginners Self-Publishing Podcast

In today's Beginners Self-Publishing Podcast: book marketing foundations. Talk to experienced indie authors and most will tell you that writing well is only part of the equation. If you want to succeed commercially then you must also master marketing. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey outline the foundations of marketing a book for debut authors: what works, what doesn’t, and what can work but isn’t applicable for most first-time authors. If you want to save time, sidestep common mistakes and shift early copies, this is the episode for you.
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Write Emails That Sell Books

How to Write Emails That Sell Books, With Nick Stephenson — Self-Publishing Conference Highlight

In this Self-Publishing Conference Highlight, Nick Stephenson discusses how to write emails that sell books. Nick will breakdown the four essential elements of every successful marketing email, including how to come up with topics and ideas (even if you have no idea what to write about), the "missing link" to launch campaigns that can double your sales, and how to integrate your sales message in a fun and interesting way without being "pushy."
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